Today we’d like to introduce you to Drew Tucker
Hi Drew, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Cahoots started with less of an idea of an exact product, and more of a desire to begin a new journey together. We’ve been best friends for over 10 years. Our lives have intertwined and then separated many times over in those years. In 2024, we found our lives intersecting again and we took it as a sign. We were both just feeling very ready to take a giant leap and and see where we land. Unsure of exactly what we wanted to do, we put our backgrounds together (Ty is food and wellness, I’m marketing and branding) and boom! Cahoots was born. It has been a journey of twists and turns, ups and downs, and lots and lots of learning, which is the best part. We are still so small, and we have so far to go. We really just try and take every day as it comes, see how we can move forward, and try to shed positivity all around us.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It feels obvious to say it has been a bumpy road, as anyone who starts their own business, no matter what the circumstances, will have obstacles to face and overcome. We truly started this with not much more than our own experience to guide us and a fire in our souls to shape our dream into a reality. It doesn’t make success impossible, but it just adds an extra challenge, financially navigating it all. We’ve really tested to ourselves, but that’s part of why it’s been so rewarding.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Cahoots specializes in creating all-natural, exciting foods that are surprisingly good for you and pleasantly convenient. Using high-quality, 100% natural ingredients, Cahoots creates imaginative, flavorful fares that are amusing and straightforward. Cool down with one of our CRUSHERZ, a hydrating fruit freeze pop made with real fruits, coconut water and added benefits like charcoal, spirulina, and aloe vero. Or, fuel up with Spoony, our ready-made, nutrient-dense, artisan soups that heat up in less than 15 minutes.
At Cahoots, we believe, even though we are serious about eating healthy, eating healthy doesn’t need to feel so serious. We really push for that in our branding and we think it sets us apart. Growing up as 90’s kids, we were (and still are) surrounded by a ton of very enticing junk foods. It’s weird, because you would know instantly what was really bad for you based on the fun, bright and colorful packaging. Yet, somehow, it made you want it so much more. Psychology man! We’re trying to tap into that idea of our branding luring the customer in, but not in a “gotcha!” sort of way. More in a “we honestly want to nourish you with wholesome, yummy food so you can have the best day ever!” sort of way. We want people looking at our product and being intrigued because it looks too fun to be healthy, and then being completely shook because it’s actually very good for you. And then of course, coming back for more, because it tastes amazing! And it’s totally been working, which is so awesome!
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice is to start. Right now. Don’t wait. Take a deep breath, and go. There will never be the “perfect time.” Life is short, man! And once you start, don’t take everything so seriously. Trust who you are, your intention, and the knowledge and intuition you have will guide as you navigate the first few months. It’s going to be a weird, strange ride but you just don’t know what is around the corner! Be open and have fun!
Contact Info:
- Website: https://www.livingincahoots.com
- Instagram: intagram.com/livingincahoots
Image Credits
Drew Tucker
