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Inspiring Conversations with Dawaun Lucas of Digital DL Marketing

Today we’d like to introduce you to Dawaun Lucas.

Hi Dawaun, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I was always a fun outgoing person and wanted to work in a job that was around interacting with others. However, it wasn’t until my junior year in college that I started to focus on what I wanted to do career-wise. I was hell bent on becoming a professional athlete and running track in the Olympics.

Needless to say, that goal did not pan out as my college track career was impacted by many injuries. During my time in college, I met a marketing professor who introduced me to the world of internet marketing and its capabilities and till this day owe a major part of my love for this Marketing to her. Her name was Kristen Walker and she mentored me into loving everything about marketing from Design to the process of research and analytics. Once I graduated with my B.S in Marketing, I continued to work with her doing marketing research at CSUN and decided I wanted to further my education.

I was working for the Housing Authority City of LA and did not feel challenged enough to pursue a career in Human Services. At that point, I obtained a small marketing gig from a local firm and worked on getting my MBA. During my time in school, I worked with a number of clients to help create content and consult for social channels, websites and more. This is where I knew that starting something would be my end goal. Digital DL Marketing truly started when a number of my family and friends also started small business and sought my help in developing their marketing strategies. What allowed my organization to grow was the very diverse background I had in Public Service, Creative Design, Digital Marketing, Finance and Accounting. All these experiences have contributed to my success and growth thus far.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a business is no easy feat by far and starting a business as a young black man is even more challenging. However, I have learned to deal with challenges quite well at an early age. I think my biggest challenge was overcoming self-doubt and accepting the fact that I am an expert in my field. I have combined over 11 years of professional experience working in marketing and finally accepting the fact that I have value to bring to the table was hard to overcome. In Fact, I still struggle with accepting this. I built my business to help others who are less knowledgeable about growing their business. I want to be there for all minority-owned businesses who struggle and aid in their growth. I have to remind myself this everyday and every-time I onboard a new client.

Alright, so let’s switch gears a bit and talk business. What should we know?
Digital DL Marketing is here to help Business Grow! Conventional ways of marketing such as TV Ads, radio ads and billboards (though have a place) are expensive and outdated. Digital Marketing is the way of the world! From Websites, Social media, Email, and Paid ads I help businesses develop a strategic plan to grow in their perspective markets. Research shows digital marketing is by far the most common and effective way of marketing in the digital age. Every company is striving to have an edge over their competitors & by utilizing various digital marketing strategies we are able to find our niche and stand out! I believe what makes me special is that I help business in every stage of their life cycle. Whether it’s an ideal a client has on a business or they have 100k followers and looking to grow.

I have experience in developing and implementing strategies to all kinds of business. I have the functional skills to develop logos, websites and creative content while also having the expertise in developing Media campaigns and marketing strategies for growth. I think I am most proud of being able to work with a number of small minority-owned businesses. I want to give back and support my community, so whenever I am able to help these businesses start-up and grow, I am eager to jump on board. If you are reading this and you have an idea about a business or even already have a business that needs help; Please reach out to me for your free consulting session. I am always willing to talk and give out FREE knowledge about anything! My company is not here to break the bank of small businesses that are already struggling to stay afloat. I am really here to help, support and nurture all businesses.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Starting this business was a Risk in itself. But I think it is important to invest in yourself. I love to take risk and although things do not necessarily always work out… thats ok. Always give it your all and don’t fold before the flop comes out!


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