Hidden Gems: Meet Rhasaan Nichols of California Coffee Company

Today we’d like to introduce you to Rhasaan Nichols.

Hi Rhasaan, so excited to have you with us today. What can you tell us about your story?
Like many people, I moved to LA for the California Dream. It was a passion for filmmaking that inspired me to leave my hometown for a shot at Hollywood. My latest documentary, Walking on Water: a Brief History on Black Surfers, led me into the coffee business. After researching the origins of Black surfing communities in Brazil, I learned that enslaved Black farmers actually established the coffee industry in South and Central America. Moreover, the coffee bean originates from Ethiopia.

I started with a social media post, then I dove into local farmers markets and now the first C3 store is open at the Westfield Fashion Square in Sherman Oaks.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Originally, I wanted to have an e-commerce business shipping coffee directly to consumers. However, I soon learned that it is difficult to stand out in a very cluttered digital landscape. Getting into farmer’s markets and excelling at them was a huge learning curve, but definitely worth it. You have to prepare in advance, pack your car to the brim and be on time! To show up consistently — in excellence — is a lot of work; however that in-person feedback the best marketing, research and development that a new business can do. Because I have tested my product all over Los Angeles — from Compton to Malibu — I have supreme confidence in the success of California Coffee Company.

We’ve been impressed with California Coffee Company, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
California Coffee Company is a Black-owned coffee and lifestyle brand. We offer the best-tasting, culturally-connected coffee delivered directly to your door. We are telling a new story about People of Color through the world’s most beloved beverage. We invite you to experience our exceptional customer service and perfected lattes at the C3 Store at Westfield Fashion Square, Sherman Oaks.

Before we go, is there anything else you can share with us?
The vision of the California Coffee Company is to honor the bold, resilient spirit of our forefathers through the building of community, commerce and legacy. We will accomplish our vision through excellence, integrity and love. Thank you for your business!

Pricing:

• Single Origin Coffee 12oz – $4.10
• California Dream Caramel Latte – $6
• Bay Street Mocha – $6
• Ice Cream – $4.50
• Bag of Single Origin Coffee – $20

Contact Info:

• Website: https://calicoffee.co/
• Instagram: https://www.instagram.com/thecalicoffee/
• Facebook: https://www.facebook.com/thecalicoffee/
• Yelp: https://www.yelp.com/biz/california-coffee-san-fernando-valley-2