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Hidden Gems: Meet Kelli Shand of Blue Moon Estate Sales Santa Clarita Valley

Today we’d like to introduce you to Kelli Shand

Hi Kelli, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey into estate sales began as a child, exploring antique shops across the South with my mom. Over the years, I developed a sharp eye for the unusual and a special appreciation for abstract art. But my work goes beyond finding interesting pieces—I am deeply passionate about helping the elderly and making transitions easier for families. I run a vibrant, family-driven business with my four kids and husband right alongside me. We love engaging with customers, sharing stories, and having a good time, all while helping each piece find its perfect new home. For us, it’s not just about the sale; it’s about creating a fun and memorable experience for everyone involved.

I am also writing a book – an insiders look at the fascinating world of estate sales- A celebration of the lives we live, the possessions we cherish, and the stories that remain when we’re gone.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been a rollercoaster! My motto is “I run a tight shipwreck”. There are so many struggles -from the children of a deceased loved one not wanting us touching belongings, to rat infested garages, to financial struggles, to drama among employees- the list goes on.

Alright, so let’s switch gears a bit and talk business. What should we know?
Downsizing or liquidating or moving can be an emotional time. We pride ourselves on our ability to focus on your needs, handle sentimental items, price collectibles, and respect instructions from a loved one’s will. We take the burden of planning, staging, promoting and running a successful estate sale off your shoulders.

From the way we plan, price, stage and conduct the estate sale to the results we will achieve on your behalf, you simply couldn’t choose a better partner than Blue Moon.

Are there any important lessons you’ve learned that you can share with us?
For the families we serve, letting go means more than just parting with possessions; it’s about coming to terms with loss, embracing change, and finding peace in the process of saying goodbye. For us as professionals, it’s about balancing compassion with detachment, providing support while maintaining the distance necessary to do our job effectively.

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