Hidden Gems: Meet Caroline Citelli of Core By Caroline/ PUSH Pilates

Today we’d like to introduce you to Caroline Citelli.

Hi Caroline, thanks for joining us today. We’d love for you to start by introducing yourself.
I moved to Los Angeles to work in music. I worked for one of the biggest agency’s for some of the biggest agents in the space and then moved into management where I learned how little the entertainment industry cares about your well-being.

I was fired from my job after having back surgery. Long hours at a desk and little time for physical health started to take its toll on my body and I was not able to perform the way my employer at the time expected.

My surgeon told me she’d only do the surgery if I promised to try out Pilates. I was reluctant, Pilates was so out of my comfort zone and I honestly thought I was “better than it” at the time.

Long story short, a couple of classes in I became obsessed, I took something crazy like 290 classes within 365 days and was soon after certified to be a teacher.

I worked at a couple of well-known studios in the area for a few years but of course closures during early COVID forced me to pivot my business into an online studio. Honestly, I haven’t looked back. I see the future being online and so I’m staying in the mix.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
This space is definitely saturated (as so many are now) so there is a lot on imposter syndrome. You want to believe that you have something that no one else has and you do! But during the slower summer months, your brain can definitely play tricks on you and make you feel inadequate.

Being a business owner during times of uncertainty has proven to be a mind game time and time again. Mental toughness is absolutely a requirement.

Thanks – so what else should our readers know about Core By Caroline/ PUSH Pilates?
PUSH was created about a year into the pandemic when I really saw my clients desire for a monthly program that made sense with their NEW lives.

PUSH is a fully online LIVE/On Demand pilates monthly subscription membership. We use a combination HIIT and Pilates to bring real results. I joke a lot that my program is basically Pilates in sport mode because of its intensity.

Developing PUSH was a proud moment for me. I created a schedule you as the client could customize exactly to meet your needs, which I think its a pretty groundbreaking form of scheduling. Clients either join for :30, :20 or a full :50 minutes. It allows flexibility and intensity. It leaves no one out.

As a brand, I pride myself on being accessible to my clients. I’m involved in their lives as much as they let me. It’s important to me to be that teacher they feel comfortable talking to about goals and setbacks so I can keep them successful.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
This has been such an incredibly tough time in history, and it breaks my heart to hear of all the suffering happening. It’s become increasingly obvious to me that mental strength/health is just as important as physical strength/health. If you are a caretaker to someone, you must also take care of yourself. However, that looks to you, be sure to work it into your daily life.

Pricing:

• PUSH Monthly $149/mo

Contact Info:

• Email: caroline@corebycaroline.com
• Website: corebycaroline.com
• Instagram: https://www.instagram.com/corebycaroline/
• Youtube: https://www.youtube.com/channel/UCs7qcn1hsG_tAW1sgitzmOA
• Other: https://open.spotify.com/user/carolinecitelli?si=25889f93d26e4b97

Image Credits:
https://www.instagram.com/rtranphoto/