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Exploring Life & Business with Nicki Warren of Toothbrush Toys

Today we’d like to introduce you to Nicki Warren.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
While finishing up my senior year of college, I would occasionally go home and babysit a friend’s daughter. One time while watching the six years old boy, I noticed the constant resistance he had to brushing his teeth. And I knew he wasn’t alone. After brainstorming and working through different ideas for changing the teeth brushing experience for kids, Toothbrush Toys was born.

I worked on Toothbrush Toys with the help of my entrepreneur father throughout the duration of my time at USC. I looked up to my dad my entire life and dreamed of starting a business one day just like him. Toothbrush Toys was the perfect opportunity for me to work beside my dad, learning everything I could and gaining the confidence to really make this a reality.

My goal in starting Toothbrush Toys was to make brushing fun for kids, changing the way they view brushing their teeth. If kids actually saw teeth brushing as an experience they enjoyed, they would build better habits. Surprisingly dental hygiene is a huge health concern amongst kids in the United States today, and Toothbrush Toys aims to fix that.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Throughout my childhood, my father had ongoing health issues due to cancer and radiation, making his strength, positivity, and hard work even more of an inspiration to me. Unfortunately, during the year we were preparing for the launch of Toothbrush Toys, he had to step aside from running the operations. I’m still under his wing, learning everything I know from him, but it was time for me to step up and be in charge.

We’ve been impressed with Toothbrush Toys, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Toothbrush Toys are the first ever character kid’s toothbrushes that double as fun, interactive toys! Unique characters and stories capture your child’s imagination with engaging animations to watch while brushing. The chore of brushing is simply transformed into an adventure!

Our innovative large handle design is easy for small hands to hold. When combined with our extra soft bristles and adorable characters, Toothbrush Toys’ kid’s toothbrushes are a hit with kids, parents and dentists alike!

Toothbrush Toys are a family of products. From Chompers the Shark to Petey the Puppy, to Brushy the Brushasaurus, there’s a toothbrush for every child. Children can collect them all and have a new character to brush with each day. And best of all, they won’t break or ever have to be thrown away!

Toothbrush Toys have faces, names, and backstories. Children don’t just brush; they imagine and become engaged. The toothbrush is not just a utensil to brush teeth, but it’s their new favorite character with a complete story that comes to life.

What matters most to you?
Giving back has always been important to me and my family. I learned from my parents that no business is ever really successful unless you’re doing what you can to give back to those in need. Being charitable is an important part of Toothbrush Toys and its mission. We’ve partnered with America’s ToothFairy, a non-profit that donates dental products to children in need in hopes of improving dental hygiene even further.


  • Each Toothbrush Toy retails for 19.95
  • 3 Pack Replacement Brush Heads retail for $10.95

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