Exploring Life & Business with Amy Prenner of The Prenner Group

Today we’d like to introduce you to Amy Prenner.

Hi Amy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
When I launched The Prenner Group in 2007, I was excited and, honestly, a little terrified. I had spent years inside established shops, including five years at Wheel of Fortune, and now I was walking away from that structure to build something of my own. For a woman starting a business back then, the hardest part wasn’t doing the work. It was getting people to see me as the owner of a company and not just the publicist in the room. I had to prove I knew the job and that I could deliver on my own, without a big name behind me.
So I let the work do the talking. I leaned on the relationships I’d built across television and film publicity, and I made sure every client got my best. Early projects like NBC’s The Singing Bee were my chance to show what a boutique agency can do that a big one often can’t: move fast, stay personal, and actually care whether a client wins.
Growth brought its own test. I never wanted to be everything to everyone. I wanted TPG to be known for smart strategy and getting things done. Building a clear niche first, then expanding into independent film, streaming, podcasts, and IP driven projects, let me stay ahead of where the industry was going without losing who we are.
In the end, credibility came down to three things: results, relationships, and reputation. Word travels fast in this business. I just made sure it was traveling in the right direction.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Some of the toughest moments in this business come when everything lines up. The client is right, the story is right, the timing feels right, and then something completely outside your control changes the plan. A release date moves. A festival gets canceled. The news cycle shifts overnight and the story you built no longer has a home. Nobody did anything wrong, but you still have to respond. That’s when you find out what you and your team are really made of.
I’ve learned that resilience in PR isn’t about pretending nothing went sideways. It’s about being honest with clients, regrouping quickly, and finding a new path that still gets them where they want to go. Sometimes that means a different angle, a different outlet, or a completely different strategy. The willingness to pivot, and to do it without losing momentum, is one of the most valuable things a publicist can offer.
The pandemic tested that like nothing else. Almost overnight we went from working in offices to working from our kitchens and living rooms. Premieres, screenings, and in person events disappeared, and we had to figure out how to create the same impact virtually. At the same time, the pressure to produce didn’t let up. If anything, it got stronger. Clients were anxious, budgets were uncertain, and everyone was looking for reassurance that their projects still mattered.
It pushed all of us physically and emotionally. There were long days, late nights, and plenty of moments where we were inventing the playbook as we went. But looking back, that period built something I’m truly proud of. We showed up for our clients when it counted, and they saw that. The trust we built during those years runs deep, and many of those clients have become close friends. That’s the part of this work I value most. The campaigns end, but the relationships last.

As you know, we’re big fans of The Prenner Group. For our readers who might not be as familiar what can you tell them about the brand?
he Prenner Group is a boutique PR and marketing communications agency founded in 2007. We’re based in Studio City and also work out of New York, and we represent clients across entertainment, documentary film, sustainability and environmental causes, nonprofits, and consumer brands.
At our core, we tell stories and get them in front of the right people. That includes press strategy, media relations, television bookings, film festival and theatrical release campaigns, awards campaigns, event publicity, and social media content. Some clients come to us for a single premiere or launch. Others stay with us for years, project after project. Either way, every campaign is built around that client’s goals, not a template.
Entertainment is where we started. Our founder, Amy Prenner, has roots in unit publicity at Sundance and Cannes, spent five years at Wheel of Fortune before launching TPG, and has been a member of the Television Academy since 2002. Our early work included shows like The Singing Bee, The Girls Next Door, Kendra, and America’s Got Talent, and we still have longstanding relationships with networks like The CW.
Over time, documentary film became one of our signature areas, especially films with a purpose. We’ve worked on the Kiss the Ground, Common Ground, and Groundswell trilogy with Big Picture Ranch, and we serve as programmer and PR agency of record for the Skyfire Environmental Film Festival. We’ve also partnered with Earthday.org and Fork in the Road. When a film is trying to change how people think about the planet, their health, or their community, that’s where we do some of our best work.
We’ve also grown into streaming, podcasts, and IP driven projects. We’ve launched press campaigns for podcasts like The Grief Podcast with David Kessler, a few of which went on to earn Webby nominations. And in 2023 we were agency of record for Miss USA and Miss Teen USA.
We’re small on purpose. When you hire TPG, you get a team that is personally invested in your success. We’re nimble, we pick up the phone, and we know how to pivot when plans change, which in this business they always do. We also bring decades of real relationships with producers, bookers, and journalists. Those relationships aren’t something you can buy. They’re built one honest pitch at a time.
What we’re most proud of is the longevity of our relationships. Clients like Project Angel Food, where we’ve worked on their Lead With Love campaigns year after year, and many of our filmmaking partners have become true friends. We’re also proud that so much of our work has meaning beyond the headline. Helping an environmental documentary find its audience or helping a nonprofit raise awareness for the people it serves is incredibly rewarding.
If you have a story worth telling, whether it’s a film, a brand, a cause, or a person, we want to help you tell it well. We bring strategy, heart, and a lot of hustle. In this business, reputation is everything, and we work hard every day to make sure our clients’ reputations, and ours, keep traveling in the right direction.

What makes you happy?
I love being with my family and traveling to new places. I spend a lot of time in front of my computer and being out in the world is really important. I love being outdoors and make it a priority to get out with my dog Nola for at least 45 minutes a day.

Contact Info:

• Website: https://www.theprennergroup.com
• Instagram: https://www.instagram.com/prenner_group/
• Facebook: https://www.facebook.com/theprennergroup