Exploring Life & Business with Adrian Arredondo of WOOL BEAUTY

Today we’d like to introduce you to Adrian Arredondo.

Hi Adrian, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started doing hair through a mix of instinct and environment. I was drawn to movement, texture, and the way hair can completely shift how someone is perceived. Early on, I was assisting and learning on set and backstage, which gave me a strong foundation in both technical work and the pace of the industry.

Over time, I began working more independently across editorial, runway, and commercial projects. Being based in Los Angeles, I’ve had the opportunity to collaborate with brands like Nike and contribute to shows during Paris Fashion Week, which helped shape my approach and perspective.

At the same time, I wanted to create something of my own that reflected how I work. That led to the development of WOOL BEAUTY — a line of tools designed with a focus on form, function, and daily ritual. It’s an extension of my practice, translating what I use professionally into objects that can exist in everyday life.

My work continues to evolve between set, backstage, and the brand, but the core has stayed the same — a focus on shape, control, and natural movement.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been a smooth road, but I think that’s part of building anything with intention. A lot of it has been about navigating inconsistency early on — understanding how to sustain a career that moves between freelance work, creative environments, and long-term projects.

One of the biggest challenges has been learning to balance the pace of client work with developing something of my own. Building WOOL BEAUTY while continuing to work on set and backstage requires a different kind of discipline, especially in the early stages where there’s no clear structure.

There’s also a level of uncertainty that comes with working independently — you’re responsible for creating your own momentum. But over time, those challenges become part of the process. They shape how you work, how you make decisions, and how you define what success looks like.

We’ve been impressed with WOOL BEAUTY, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
WOOL BEAUTY is a line of hair tools designed around the idea of daily ritual. It came from my experience working on set and backstage, where tools need to be both functional and considered. I wanted to create objects that hold that same level of performance, but exist just as naturally in everyday life.

The brand focuses on form, balance, and material — pieces that feel intentional in the hand and consistent in how they perform. Rather than following trends, the approach is more about refining essential tools and giving them a clear identity.

What sets it apart is that it’s built directly from practice. Everything comes from how I work as a hair stylist — understanding tension, control, and movement — and translating that into design. It’s not about creating more, but creating what feels necessary.

At this stage, I’m most proud of establishing a strong foundation. The first products, FORM and AXIS, define the direction of the brand in a very clear way. They’re simple, but very considered.

More than anything, I want people to see WOOL as something that sits quietly in their routine but becomes essential over time. Tools that don’t demand attention, but consistently perform.

Is there anyone you’d like to thank or give credit to?
I’ve been fortunate to work alongside and learn from people who have shaped how I approach both the craft and the industry. Holli Smith has been an important figure in that — her support and trust in bringing me into spaces like Paris Fashion Week created opportunities to grow and refine my work in a real way.

Damien Boissinot is also someone whose work and presence I deeply respect. Being around that level of precision and experience has had a lasting impact on how I think about hair, particularly in terms of detail and discipline.

Beyond that, there are many collaborators — producers, stylists, photographers, and teams — who contribute to every project. Hair is never created in isolation, and those environments have played a big role in shaping both my perspective and my path.

Those relationships, whether direct mentorship or shared experience, are a big part of how I’ve developed over time.

Contact Info:

• Website: https://www.adrianarredondo.net/
• Instagram: https://www.instagram.com/adrian.arredondo_
• Other: https://wool.beauty/

Image Credits
Photos by Dante Guerra