Daily Inspiration: Meet Razieme Iborra

Today we’d like to introduce you to Razieme Iborra.

Hi Razieme, please kick things off for us with an introduction to yourself and your story.
I was a 90s baby born to a small Ohio hometown. I always felt at odds with it there, fleeing the first chance I got, trading stagnation for the relentless streets of New York. I attended NYU’s Tisch School of the Arts, majoring in Film & Television. I always imagined creating for a living, shepherding stories from their creative infancy into fully-realized works, live and out in the world. Though I always pictured that work solely coming in the form of feature-length scripted films, my tastes and mediums expanded rapidly after graduation. I grew fascinated with the problem-solving and worldbuilding required by commercial campaigns… and other creative outlets alongside them, from fashion editorials to live events. I worked my way up through the development sphere in the world of advertising, climbing to my now-current role as a Creative Director. Under this title, I can make anything. From the feature films that little small-town me once dreamed of, to massive 360 global campaigns, and everything in between. It’s been the sweetest ride.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The path to becoming any type of creative professional is a mine field. I had countless struggles! When I was younger, and just beginning my career, I, like so many others, assumed I knew everything. I tried to run full-speed at my obstacles, crashing into them. I tried to force things to happen… I wanted everything to happen yesterday. I had no patience. I think one of the biggest mental shifts I’ve made as my career began to mature was to understand, and deeply accept, that there is no such thing as rushing this path. Careers are long, and creative/entertainment industries are emotionally backbreaking. You will need to slow down in order to survive. The more I surrendered to the process, the more I honed my craft and firmly believed in myself, the more actually began to happen.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a multi-faceted Creative Director, my work varies substantially. I’ve had the pleasure of working with some of the most respected agencies and production companies in the field — including Artists Equity, MA+ Group, SMUGGLER, 72AndSunny, SOMESUCH, LoveSong, and Superprime — at all different levels, from design to creative direction, on campaigns for brands like Dunkin’, Google, Instagram, Burberry, Nike, the Apple Superbowl HalfTime Show, and the Olympics. My most recent large-scale projects include two campaigns for Dunkin’ as Creative Director – one starring Megan Thee Stallion, and another starring Sabrina Carpenter.

There’s one space that particularly sets my heart on fire: The American West. It is a collision of all I am — a lifelong horsewoman, a gritty creative, and ultimately, a cowgirl. Admittedly, cowgirls have always felt like heroes to me. I’ve been trying to be one since I started riding at the age of seven. Working creatively in and around the West always feels the most like home.

We all have a different way of looking at and defining success. How do you define success?
Success is getting able to breathe. That, after years and years of sowing seeds, you can finally take a breath and trust that the work will come – the seeds will grow.

Contact Info:

• Website: https://razieme.com
• Instagram: https://www.instagram.com/raziemeiborra/

Image Credits
Jarrod Anthonee