Daily Inspiration: Meet Gladys Gonzalez-Estrada

Today we’d like to introduce you to Gladys Gonzalez-Estrada.

Hi Gladys, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I began my career as a CBS page on the lot, working on various shows, including talk shows, soap operas, and shows like Politically Incorrect with Bill Maher. During my time there, I had the privilege of meeting many incredible individuals. Working at CBS solidified my career aspirations and led me to realize that this was the path I wanted to pursue for the rest of my life.

On the lot, I met a remarkable talent agent who introduced me to a small but successful literary agency called Kaplan-Stahler Agency. I had the privilege of working with Marc Provissiero, a relatively new agent at the time who possessed exceptional skills. I gained a wealth of knowledge from him. My passion for working with actors led me to join CAA.

It’s worth mentioning that I interviewed at numerous agencies and received offers from all of them. However, I decided to work with Brandt Joel at CAA. Brandt is now a partner at WME Agency and has represented A-list actors like Renée Zellweger. I had the privilege of working with Brandt for nearly three years.

Renée Zellweger recommended that I work for her manager, John Carrabino. Twenty-two years ago, I walked into an interview with John and never left. We’ve been partners for over two decades, and he’s become my friend, mentor, and family member. I’ve been incredibly fortunate to have him and Renée in my corner.

At John Carrabino Management, I built my own client list and worked alongside John to run the company. Recently, I started a production company called Strong Beach Productions with my longtime client Wendi McLendon-Covey. https://deadline.com/2025/03/wendi-mclendon-covey-manager-gladys-gonzalez-launch-strong-beach-productions-1236323231/

“I’m grateful that at this stage of my life and career, I get to build on a more creative level. Reimagining and redefining how women show up in the world through great stories has always been my passion. Wendi and I have always spoken the same language creatively, but it wasn’t until we produced our first project together last year that I finally got to witness her power as a producer. My background first at CAA and now as a talent manager at John Carrabino Management for the past two decades while working with Oscar-winning actors has equipped me with a deep understanding of the creative process. I’ll continue managing my clients and producing content.”

We all face challenges, but looking back would you describe it as a relatively smooth road?
This business presents numerous challenges. I began when the “me too” movement and diversity inclusion weren’t as prevalent. The most significant challenge I’ve faced is demonstrating my competence and even surpassing that of my Ivy League graduate colleague in the cubicle next to me. Another challenge was developing a thicker skin. It’s crucial to not take things personally. I identify as a people pleaser, and as a manager, it’s easy to overcare about my clients’ professional and personal lives. Learning to manage that has been a challenge.

It’s easy to make their problems your own, which has kept me up many nights. Most people believe they’re on a show and they’re good, but they fail to comprehend that the client keeps wanting more and more. You have to elevate careers, not settle. You’re always anticipating that phone call from the client, inquiring about the next project. Make sure you have multiple options lined up. This job is undoubtedly a never-ending one but I love it and wouldn’t change it for the world.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a talent manager who represents actors. Managers and agents collaborate to secure professional job opportunities in various fields for actors. We earn a 10% commission on their earnings, so our success hinges on their employment. After securing a job, we plan the next steps to further elevate their careers. I’ve had the privilege of working with a diverse group of actors, some of whom have grown into A-list actors. I’m particularly proud of my negotiating skills, which I’ve honed through the guidance of exceptional mentors. Among them, John Carrabino stands out as the master of negotiating remarkable deals. John’s wisdom emphasizes the importance of making all parties feel like they’ve secured a great deal in negotiations. That’s a skill you’re born with, and I’m fortunate to have that gift.

What quality or characteristic do you feel is most important to your success?
I once had a client tell me that I make her feel like she’s my only client, and she forgets I have other clients. Huge compliment to my management skills. My attention to detail and ability to make people feel heard are what led to this. Years ago, a mentor told me that clients aren’t your friends, so I’ve always had that mentality. However, as I’ve grown as a manager and acquired my own clients, it’s hard to not form bonds and relationships with them. While I admire my mentors, I also trust my own instincts. Clients can become friends you’ve formed a deep connection with. After all, you’re in charge of their professional livelihood. The amount of trust a client needs to have in you on a daily basis is beyond what I feel privileged to have.

What’s been your biggest achievement?
My greatest accomplishment has been my family. Meeting my husband, Joe, was the best day of my life. He has brought me immense happiness and has been instrumental in helping me build my business. He is not only my husband and the father of my daughters but also my advisor and therapist. I am incredibly blessed to have such a wonderful family. We are celebrating our 20th wedding anniversary this October.

What do you want your legacy to be?
I hope my legacy is that I am who I am because of the sacrifices my parents made for me. They were hardworking immigrants who not only worked hard but also raised ten children without ever asking a penny from the government. I learned my work ethic from my parents, Albert and Digna Gonzalez. They taught us strive for excellence in all your work, both big and small. Treat everyone with respect, regardless of their position, whether they are the CEO or a janitor.

The best advice you can offer someone aspiring to enter the entertainment industry is:
The best advice I can offer anyone venturing into the entertainment industry is to gain practical experience and learn the ropes through internships at studios, production companies, or talent agencies. Be prepared to start at an entry-level position and work your way up. Don’t never hesitate to take on additional responsibilities. Remember, everything is your job. The key is to make yourself irreplaceable. I used to pick up my boss’s medication and cleaners on my lunch breaks, and I never left the office before him. Lastly, Maintain a positive attitude and encourage those around you.

Contact Info:

• Instagram: @strongbeachproductions @gladysgonzalezestrada

Image Credits
My own camera