Conversations with Patrick Moriarty

Today we’d like to introduce you to Patrick Moriarty.

Hi Patrick, so excited to have you with us today. What can you tell us about your story? 
IVI Vision is a premium independent eyewear brand designed in California, taking inspiration from the iconic era of old Hollywood film, art, and lifestyle. Embodying timeless designs and modern silhouettes without compromising style for comfort. IVI is made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace-grade aluminum, and industry-leading Italian lenses from Carl Zeiss. Zeiss lenses are ultra-premium, impact-resistant, and optically perfect while offering 100% UVA, UVB, and Blue light protection. IVI’s visionary designs salute entrepreneurs and innovators, combining timelessness and the highest quality manufacturing. 

Each pair of IVI sunglasses guarantees superior performance optics for the best result. Want proof? Hold a pair of IVIs to the light and check out the laser-etched Zeiss verification located on the inside of each lens, near the edge. The semi-visible ‘Z’ engraved onto each lens certifies conformity to Zeiss’ high standards. 

IVI salutes the visionaries. They are experts in their craft, yet bold enough to build upon their success, taking risks to expand their platforms and inspire others to take a path less traveled. 

Inspired by the entrepreneurial spirit, the modern-day globe-trotters, the eagerness to push boundaries to learn and grow along the way. 

There are numerous choices of eyewear – See your vision through IVI. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The sunglasses market is fiercely competitive, with a multitude of established brands and newcomers all striving to capture consumer interest. Standing out amid this crowded landscape and establishing a unique identity can be a daunting task. However, once individuals experience the quality difference of IVI sunglasses firsthand, they are often won over. Our challenge lies in ensuring that we effectively showcase our products to potential customers so they can experience this difference for themselves. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As a private jet pilot who spends long hours wearing sunglasses, I understand the importance of both quality and safety. That’s precisely why I developed IVI. Our mission is to provide sunglasses crafted from the finest materials, designed in the most comfortable shapes, not just for pilots but for everyone. Whether you’re in the cockpit or enjoying everyday activities, IVI sunglasses prioritize both style and functionality, ensuring that you look and feel your best while also protecting your eyes with uncompromising quality and safety standards. 

Who else deserves credit in your story?
Certainly, my wife Alison deserves immense credit for her significant role in the success of IVI. Her demanding standards of style and quality have been instrumental in shaping the brand’s identity and product offerings. As the face of IVI, Alison embodies the essence of our brand, showcasing the elegance and sophistication of our sunglasses to our audience. 

Beyond being a brand ambassador, Alison is also our primary sales driver. Her passion for IVI and her ability to connect with customers on a personal level has resulted in strong relationships and loyal clientele. Her insights into consumer preferences and trends have guided product development and marketing strategies, ensuring that IVI remains relevant and appealing to our target market. 

Moreover, Alison’s unwavering support and dedication have been a source of inspiration for the entire team. Her commitment to excellence and her relentless pursuit of perfection have elevated the standards of our business, driving us to continually innovate and exceed expectations. 

Pricing:

• 160-325

Contact Info:

• Website: https://www.ivivision.com/
• Instagram: https://www.instagram.com/ivivision