Conversations with Jennifer Argueta

Today we’d like to introduce you to Jennifer Argueta.

Hi Jennifer, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Well, I bought my home back in 2021, and there was an ADU on the property. At first, I just used the space as a workout room, office, and hangout spot. But over time, I started wondering—what if I actually transformed it?

I’ve always been a creative person. Design has been my first love ever since I was a kid playing The Sims (like a lot of designers, honestly). Once the idea hit to redesign the space, the whole project took on a new energy. I wanted it to feel fun and bold—minimal, but with personality. I went for black walls and pops of bright color to create something that felt fresh and unexpected.

At the time, I didn’t really think Airbnb would be a big money-maker—it was more of a passion project. But the listing took off way faster than I expected. That success sparked a new idea, and before I knew it, I was diving into Airbnb arbitrage.

Now, I manage six Airbnb spaces—one I own, and five I sublease—all designed to feel thoughtful, fun, and unique.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Running an Airbnb isn’t always glamorous. You have to stay accessible for guests whenever they need something, manage endless laundry, and handle the occasional mystery stain. Those day-to-day challenges have definitely taught me how to balance creativity with practicality.

I’ve found my philosophy is all about blending bold colors and charm with comfort and lasting quality. I make sure the spaces feel vibrant and welcoming, using pieces that are both stylish and built to last. I keep things fresh with simple updates like swapping throw pillows and blankets.

Of course, good design is only one part of what makes the business work. Hiring the right people—cleaning crews and a customer service team—has been key to keeping everything running smoothly, so I can focus on design and growing the business.

Though it’s challenging, balancing design, business, and guest care is what keeps the work engaging and fulfilling.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Now that I’ve set up my Airbnbs, I have more creative freedom to focus on what I truly love: interior design. This is where I feel most in my element—it’s my full-time work now, and something I’m genuinely good at.

What I love most about designing these spaces is that I don’t overthink them. I never approach a project worrying, “Will people like this?” or “Will it book if I do it this way?” I design by following my gut and letting creativity take the lead. If a space inspires me, I just go for it.

Since I’m often working with rentals or subleases, I have to stay within certain limits—I can’t knock down walls or make major structural changes. But that’s also where the creativity comes in. I’ve learned how to make bold design decisions within a tight budget, using renter-friendly materials and small changes that still make a big impact.

I’m most proud of the spaces I’ve created not just for how they look, but for how they function. What I love most is designing rooms that look great and flow naturally. I believe good design should feel effortless and exciting without being overwhelming. I think what sets me apart is my ability to create bold spaces with a sense of cohesion and minimalism. It’s a balancing act, and I feel like I’ve developed a strong instinct for it

I still have so much to learn, but I’m definitely honing my skills with every project. And more than anything, I’m proud that I followed my instincts and carved out a path where I get to design every day.

Can you talk to us a bit about happiness and what makes you happy?
I dabble in a lot of creative hobbies—painting, designing, and even homebrewing beer, which was a fun and surprisingly artistic process. I also played trumpet as a teenager, which was one of my first creative outlets. I’ve always needed some form of artistic expression in my life. It keeps me grounded and inspired.

What I love about running an Airbnb business is that it gives me a creative outlet and a level of independence I really value. I don’t have to constantly market myself or build a personal brand—Airbnb does a lot of that heavy lifting. I can just focus on designing great spaces and let the work speak for itself. That kind of organic exposure is perfect since I’m more of a private person.

I love the moment when a vision starts to take shape—whether it’s a room layout, a canvas, or a mood board. That feeling of creating something out of nothing never gets old. And the more I practice, the more rewarding it becomes. I’ve learned to really appreciate the process, not just the final result.

Having these creative outlets, big or small, keeps me connected to myself—and proud of the way I keep pushing to grow and explore new ideas.

Contact Info:

• Instagram: typicaljen