Today we’d like to introduce you to Brigitte Shokouhi.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve been working in fashion since I was fifteen and I’ve tried on a lot of hats along the way. Working in sales, PR, visual merchandising, etc. You name it I have tried it. I started interning and assisting for big stylists years ago and then went off on my own. This became my world for years, and honestly, I still haven’t fully left it behind. Styling taught me so much about storytelling, detail, and instinct… how to make something feel right, not just look right. Over time though, I realized what I loved most wasn’t just the fittings or red carpets, but the curation: the process of mood boarding, digging through archival runways, and finding beautiful, meaningful pieces that tell a story. I was always studying fashion history, rewatching old runways, and constantly living on Pinterest. Mood boarding is a huge part of my creative process and that’s really how In The Mood Archives was born. It started as a love letter to fashion’s emotional side, collecting, sourcing, and sharing what inspires me, and it’s evolved into a full blown business. It’s still fashion, just through my own lens now.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road and I have spoken about this a lot on my Substack, In The Mood. I think anyone in the creative world, especially fashion, knows how much uncertainty comes with it. There have been moments of burnout, self-doubt, and imposter syndrome… especially after years of working behind the scenes as a stylist. For a long time I felt this pressure to constantly prove myself or keep up with how fast the industry was moving.
There’s also this feeling that the space is oversaturated, like everyone’s already doing something similar, and it can make you question your place in it. But I’ve learned that the only way to create something authentic is to lean into your own point of view and not rush the process. In a way, that’s what In The Mood Archives came from. I stopped trying to fit into what fashion expected of me and started building something that actually felt like me.
It’s still not always easy, but I’ve learned that the struggle usually ends up shaping the best parts of your voice.
Appreciate you sharing that. What else should we know about what you do?
My title is Vintage Collector and Stylist. My work sits at the intersection of styling, curation, and storytelling. I started as a stylist, so everything I do still comes from that lens: how things make you feel, not just how they look. Through In The Mood Archives, I now focus on sourcing and curating vintage and archival designer pieces. I think what sets my work apart is the point of view behind it. I’m drawn to the details: the references, the history, the way a piece can hold memory or mood. I’m not just selling vintage; I’m building worlds around it. Every drop, essay, or mood board is meant to tell a story about beauty, nostalgia, and what fashion can feel like. I’m most proud of creating something that feels like my own universe: where everything connects, from the clothes I find to the words I write. It’s been really rewarding to see it all come together and have people like Alessandra Ambrosio, Sabrina Carpenter, and Grace Van Patten seen in my archival collection.
Let’s talk about our city – what do you love? What do you not love?
I don’t have much to dislike about LA. I moved here by choice from NY and it truly has always felt like home. I think there are endless possibilities here as a creative and that’s why I love it so much.
Contact Info:
- Website: https://www.inthemoodarchives.com
- Instagram: www.instagram.com/brigitteshokouhi //// www.instagram.com/inthemoodarchives.com
- Other: https://www.brigitteshokouhi.com
