Community Highlights: Meet Masiela Lusha of MAISON D’VUE

Today we’d like to introduce you to Masiela Lusha.

Hi Masiela, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I grew up in Tirana, Albania, and came to America as a child with a life that changed countries, languages and circumstances very quickly. I began acting quite young, and much of my teen and adult life was spent in hair and makeup chairs. For nearly three decades, I watched extraordinary artists transform people for cameras, red carpets and ordinary days. Beauty became a language I understood intimately.

But MAISON D’VUE began with a question I couldn’t quite let go of: why did we accept so much compromise in haircare? Why was there no longer a ritual to honor the hair in the same breath as the skin?

I wanted to create something with the consideration we give skincare and the emotional beauty of fine fragrance, and found its greatest magic was rooted in old-world ingredients. The house refined these discoveries through a modern understanding of the hair fiber.

I began researching oils, studying their different characteristics and obsessing over how a formula could nourish the hair without making it feel coated or heavy. That work eventually became VUE 14™, our first Hair Elixir: fourteen essences, no water, no silicone and no fillers, designed to do its work as a serum in just a few drops.

I founded MAISON D’VUE as an independent luxury house in Beverly Hills and serve as its Founder and Creative Director. I’ve been deeply involved in nearly every decision—from formulation and packaging to imagery, language and the experience of opening the box.

We are building MAISON D’VUE slowly and deliberately, with the hope of creating a house that can outlive trends, and perhaps, one day, outlive me.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been anything but a smooth road.

One of the greatest challenges has been learning an entirely new world while building within it. I came into beauty with nearly three decades of experience sitting in the chair, but not with a traditional background in formulation, manufacturing, distribution or retail. I’ve had to learn each piece—often while making decisions that carry real financial consequences.

I’m also building MAISON D’VUE independently. There isn’t a large corporation behind me or an enormous team cushioning every decision. In the beginning, particularly, I was the creative director, copywriter, product developer, customer service department, packer, strategist—and sometimes the person sitting on the floor at midnight putting boxes together.

Perhaps the harder challenge has been resisting the temptation to rush. There are much easier and less expensive ways to make a beauty product. But every time I was presented with a shortcut that compromised what I wanted MAISON D’VUE to become, I had to be willing to say no—even when saying yes would have made life considerably easier.

And then there is the vulnerability of beginning again. I had already spent much of my life being known for one career. Becoming a founder meant allowing myself to be a beginner again, publicly. There is something both terrifying and incredibly freeing about that.

I’m still learning every day. I’ve miscalculated, changed my mind, lost sleep and questioned decisions. But I think the difficult parts have ultimately clarified the kind of company I want to build: thoughtful, independent, uncompromising where it matters, and deeply human.

As you know, we’re big fans of MAISON D’VUE. For our readers who might not be as familiar what can you tell them about the brand?
MAISON D’VUE is an independent luxury haircare house founded in Beverly Hills around a simple belief: what is worthy of the skin is worthy of the hair.

We approach haircare with the ingredient discernment of skincare, the sensory consideration of fine fragrance, and a deep respect for old-world beauty rituals. I wanted to create fewer things, exceptionally well..

Our first creation, VUE 14™, is a concentrated Hair Elixir composed of fourteen rare essences many of us have yet to be exposed to, including ungurahua, prickly pear, camellia, meadowfoam, rosehip, pomegranate and sea buckthorn. There is no water, silicone or filler. Each ingredient was selected for what it contributes to the composition and the way the formula ultimately behaves on the hair. Because it is so concentrated, a treatment can require only a few drops.

Something particularly important to me is our standard of intimacy. Hair products inevitably migrate—you touch your hair and later touch your face or lips. So I wanted to formulate with a level of consideration more commonly associated with products used on the skin. That philosophy has become one of the principles of the house. Each ingredient was recognized as lip-safe, and skin-grade.

But what I am most proud of is that MAISON D’VUE has a point of view. I never wanted to build a brand by looking at what was selling and creating another version of it. Everything—from the cobalt glass and hand-sealed presentation to our fragrance, Âme de Vue™, and the formulation itself—is intended to feel as though it belongs to the same world.

I would rather grow with intention than become ubiquitous overnight. My hope is that twenty years from now, someone can pick up something from MAISON D’VUE and recognize the hand, philosophy and restraint behind it. I would rather a daughter pick up the bottle and say, “yes, this one. It brings back so many memories when my mother used to treat our hair every evening.”

Ultimately, I think luxury is becoming less about excess and more about discernment. You don’t need more. You need the few things that are worthy of staying.

What matters most to you? Why?
My children. And time.

Becoming a mother completely reorganized my understanding of what matters. Children have this extraordinary way of returning you to what is real. They don’t care about the things the world tells us are important. They care that you are there. That you listen. That you look up when they’re speaking to you. That you keep your promises.

As I’ve gotten older, I’ve realized that time is really the only currency we never earn back. So I think much more carefully now about where I place mine—who I spend it with, what I build, what I say yes to, and whether the things consuming my days are worthy of a piece of my life.

I want my children to remember that I was present. I want the people I love to know that I loved them while I had the chance. And professionally, I want to make things with enough care that can be used lovingly on my children.

Success, to me, is becoming increasingly simple: to love deeply, to make something meaningful, to be useful to other people, and to leave things a little more beautiful than I found them.

Contact Info:

• Website: https://www.MAISONDVUE.com
• Instagram: maisondvue
• Facebook: Maisondvue
• Twitter: Maisondvue
• Youtube: Maisondvue