Today we’d like to introduce you to Jose Dingle.
Hi Jose, thanks for joining us today. We’d love for you to start by introducing yourself.
I grew up in Hawaii, and that foundation shaped everything I believe in — the power of community, respect, and the spirit of aloha. Those values are at the heart of SURFCORE. We’re not just another gym. We’re a movement rooted in Hawaiian principles, where people of all backgrounds can come together, train hard, and support each other like family.
After serving in the U.S. Army, I built a career in fitness spanning over two decades. I earned every major certification, from CrossFit to strength and conditioning, and trained clients from all walks of life. But I kept noticing something missing in the mainstream fitness world: real inclusivity, cultural depth, and a vibe that made people feel like they truly belonged.
That’s why I co-founded SURFCORE. I wanted to create a space where science-based programming meets the emotional and cultural support people need to succeed. Where everyone feels seen, encouraged, and pushed to grow stronger — physically and spiritually.
At SURFCORE, aloha isn’t just a word. It’s our method. It’s how we train, how we show up, and how we transform lives.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road — but nothing worth building ever is.
As a family- and minority-owned business, competing with massive corporate gyms hasn’t been easy. They have endless resources, flashy marketing, and big budgets. But what they don’t have is what we’ve built at SURFCORE — real connection, cultural depth, and a community that truly feels like ohana.
At SURFCORE, the owners are the instructors. We’re on the floor every day, training alongside our members, getting to know their stories, and making sure everyone who walks through our doors feels welcome. We’ve poured our hearts into creating a space where people don’t just get incredible, science-based training — they get support, belonging, and the kind of accountability that can only come from a tight-knit community.
That’s been our biggest challenge — standing out in a sea of corporate noise — but also our greatest strength. We’re not here to be like everyone else. We’re here to be something real.
Thanks – so what else should our readers know about SURFCORE Fitness ?
SURFCORE isn’t just a gym — it’s a movement. We’re a boutique training studio in the heart of Los Angeles that combines elite fitness programming with Hawaiian values of community, inclusivity, and aloha. What makes us different? Everything.
We specialize in highly personalized personal training. When you book a session with us, the gym is yours. No waiting for equipment. No distractions. No crowds. It’s just you, your coach, and a program designed 100% around your goals. It’s truly private, elite-level training in a supportive, inclusive setting.
We’re also pioneers in GLP-1 fitness training — helping people on medications like Ozempic safely lose fat while maintaining muscle and bone health through smart, science-based workouts. Our innovative approach was even recognized by the Los Angeles Times, putting SURFCORE on the map as the go-to destination for GLP-1 support in LA.
One of our most popular programs is our 6-Week Challenge — a transformational experience that delivers real results, inside and out. Whether you’re a total beginner or a seasoned athlete, our challenge is designed to push you while surrounding you with community and encouragement.
We’re proud to have been named Best HIIT Gym in Los Angeles three years in a row — but what we’re most proud of is the environment we’ve created. At SURFCORE, everyone is welcome. All fitness levels, all backgrounds, all bodies. We train hard, we cheer each other on, and we grow together.
We’re not a franchise. We’re not a gimmick. We’re a locally owned, deeply passionate team committed to helping you become stronger — not just physically, but in life.
If you’re tired of the cookie-cutter gym experience, SURFCORE is your new home. Stronger together. Powered by aloha.
Alright, so to wrap up, is there anything else you’d like to share with us?
We’d just like to say: if you’ve ever felt overlooked, intimidated, or uninspired by the traditional gym scene — you’re not alone, and you have a place at SURFCORE.
This is more than fitness. This is about building confidence, community, and strength from the inside out. We believe everyone deserves personalized attention, real results, and a space where they feel seen and supported. Whether you’re on a wellness journey, coming back from injury, starting fresh, or looking to level up — we’re here for it, and we’re here for you.
We also want to invite anyone who’s curious to come meet us. Come see what it feels like to train in a space that was built with love, science, and the true spirit of aloha.
And finally — mahalo to our members, friends, and the LA community for supporting a minority-owned, independent studio. We’re here because of you. And we’re just getting started.
Pricing:
- Try Us for 2 Weeks – Unlimited Classes $75
Contact Info:
- Website: https://www.surfcorefitness.net/
- Instagram: https://www.instagram.com/surfcorefitness








Image Credits
All images by me no credit needed
