Check Out Juliana Rincon’s Story

Today we’d like to introduce you to Juliana Rincon.

Hi Juliana, please kick things off for us with an introduction to yourself and your story.
My name is Juliana Rincón. I am a professional costume designer born in Cali, Colombia, and currently based in Los Angeles, California. With over 16 years of experience in the audiovisual sector, I bring a creative, versatile, and detail-driven approach to costume design across film, television, theater, photography, and advertising.

I earned my degree in Fashion Design from Arturo Tejada University in Bogotá, Colombia, where I was raised. During my first year of college, I began working with Juan Pablo Martínez, a distinguished designer who mentored me and offered invaluable hands-on industry experience while I completed my studies. After graduating, I worked as a stylist for fashion editorials and runway productions.

In 2004, my career took a pivotal turn when I was hired to work backstage on a show for the New York–based brand threeASFOUR. This opportunity expanded my creative outlook and led me into the audiovisual industry, where I began working as a costume assistant and buyer for television commercials and series produced by studios such as Netflix and Fox Telecolombia, among others.

After completing my first feature film as Head Costume Designer, I was nominated for Best Costume Design by the Colombian Academy Awards for *Greetings to the Devil*, collaborating closely with several acclaimed actors, including international star Edgar Ramírez. I also had the honor of designing costumes for *City of Dead Men*, the first Hollywood-style film fully produced with Colombian capital and shot in Medellín, starring Jackson Rathbone (*Twilight*) and Diego Boneta.

Throughout my career, my work in the audiovisual industry has been both dynamic and deeply rewarding. Beyond film, I have contributed extensively to theater and collaborated with a diverse range of musicians and visual artists. In 2022, I worked on the feature film *Freelance*, directed by Pierre Morel and starring John Cena. As a Key Buyer during pre-production and the early stages of filming, I worked closely with the cast, conducting costume fittings for John Cena, Alison Brie, and Juan Pablo Raba in both Tampa and Los Angeles.

For the past two years, I have been based in Los Angeles, where I live with my husband and my 11-year-old son. In 2025, I completed my first U.S.-based feature indie film project as a costume designer, currently in post-production. I look forward to continuing to grow, collaborate, and bring compelling stories to life through costume design, art, and fashion.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has been a journey of continuous growth and learning, with it’s expected ups and downs. The audiovisual industry does not offer permanent job stability, which has pushed me to develop as a dynamic and interdisciplinary professional, able to adapt creatively to different formats, teams, and challenges. I enjoy taking on challenges, as they force us out of our comfort zones, and I believe this is highly beneficial for both personal and professional growth.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I use costume design as a tool to communicate visually, which has allowed me to cultivate versatility across multiple sectors of the industry. I am particularly proud of my personal projects, where I have the independence to fully explore and express my artistic vision. I am recognized for my attention to detail, disciplined approach, and unwavering commitment to my craft.

Is there any advice you’d like to share with our readers who might just be starting out?
My advice is to learn from every role you have the opportunity to experience within the department; the more skills and knowledge you gain, the more confident and adaptable you will become. I believe that the ability to improvise and solve problems is essential, as well as being creatively flexible and embracing the discipline the industry demands, even in such a creative field. Strong communication skills are equally important, not only to convey your ideas, but to collaborate effectively with other departments, since stories are created collectively under the director’s vision. Finally, trust your intuition and enjoy the process.

Contact Info:

• Website: https://julianarincon.com/home
• Instagram: https://www.instagram.com/julianarincondesign/?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
• Other: https://www.imdb.com/name/nm4040622/

Image Credits
pics: 3,7,8,10,11,13,14, 15 BY @katagarces_