An Inspired Chat with Josh Kanterowitsch of Sherman Oaks

We recently had the chance to connect with Josh Kanterowitsch and have shared our conversation below.

Josh, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
A normal day for me right now is centered around managing the company and taking care of our customers. I spend most of my time overseeing operations, communicating with clients, coordinating with the team, and making sure projects are moving the right way and being done properly.
At the same time, I try to stay closely involved rather than disconnected. I like knowing what’s happening on the ground and making sure the standard we’ve built is being maintained.
Outside of work, I make it a priority to spend time with my family. Having that balance keeps me grounded and reminds me why I started this in the first place. Even as the business has grown, those two things, the company and my family, are still at the center of my day.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Josh Kanterowitsch, and I’m the owner of Pacific Pro Roofing Inc., a family-owned roofing company based in Southern California. I come from a family of roofers, and I started the company with the goal of doing things the right way, focusing on quality workmanship, honesty, and long-term relationships rather than shortcuts or volume.
What makes our company unique is the level of care and attention we bring to every project. We treat each roof as if it were our own, and we take pride in being transparent with our customers throughout the entire process. Over time, that approach has allowed us to grow steadily while maintaining the standards and values we started with.
Today, I’m focused on managing and growing the company in a responsible way, supporting our team, and continuing to provide reliable, high-quality roofing solutions for both homeowners and commercial clients. Even as the business has grown, our core mission remains the same: deliver great work, take care of people, and build something we’re proud of.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
I don’t really see life that way. I believe it’s never too late to be who we are, and there’s always another choice before letting the world or an industry define us. For me, identity isn’t something that gets decided once and then locked in, it’s something we choose through our actions every day.

Being part of the construction industry really reinforced that belief. I’ve seen a lot of people operate with negative attitudes or cut corners and justify it by saying, “That’s just how this business is.” I never accepted that. I believe you can be honest, do quality work, and still succeed, even in industries where that isn’t always the norm.

Whether it’s in work, family, or life in general, I don’t think we have to let our surroundings dictate who we become. We always have the option to lead with integrity, stay true to ourselves, and deliver something positive into whatever space we’re in.

If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be to trust yourself and stay true to who you are, even when it feels harder or slower. Not everyone will understand your approach, and that’s okay. Doing things the right way might not always be the fastest path, but it’s the one that lasts.

I would remind myself that integrity, patience, and consistency compound over time. You don’t need to become someone else to succeed or fit into an industry or a situation. If you stay honest, work hard, and take care of people, the results will follow in ways that actually matter.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a cultural value you protect at all costs?
The cultural value I protect at all costs is honesty, especially when it’s uncomfortable. I don’t believe in saying what people want to hear just to make things easier in the moment.

I try to create an environment where people can be straightforward, take responsibility, and communicate clearly, whether it’s with customers or within the team. Mistakes happen, but hiding them or shifting blame only makes things worse.

That culture matters to me because it builds trust over time. I’d rather grow slower and keep that foundation than sacrifice it for short-term wins.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. How do you know when you’re out of your depth?
I usually know I’m out of my depth when I stop listening and start rushing. That’s always been a sign for me that I need to slow down, ask better questions, or get the right people involved.

Over time, I’ve learned that being out of your depth isn’t a weakness, it’s part of growth. What matters is recognizing it early and not letting ego take over. I’m comfortable saying I don’t know everything, and I’ve found that things usually go better when I lean on experience, teamwork, and patience.

That awareness has helped me avoid bigger mistakes, both in business and in life, and it’s something I try to stay mindful of.

Contact Info:

• Website: https://www.pacificproroofing.com
• Instagram: https://www.instagram.com/pacificproroofing/
• Facebook: https://www.facebook.com/people/Pacific-Pro-Roofing/61561123387324/
• Yelp: https://www.yelp.com/biz/pacific-pro-roofing-los-angeles
• Youtube: https://www.youtube.com/channel/UC9JxqJtsljuwGZUdgwwLEJg

Image Credits
Nitai Kanterowitsch