Conversations with CC BOOM

Today we’d like to introduce you to CC BOOM.

Hi CC, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
After 20 years in Sweden, born and raised on meatballs, ABBA, and among a nation of suspiciously good-looking but very reserved people, I moved to the U.S. because American pop culture had been selling me a very convincing trailer. I was ready for a country where enthusiasm is allowed before the third drink. Was everything really as loud, wild, and entertaining as it looked on MTV?
As it turns out: YUP!  With a little blood, a lot of sweat, and many, many tears, but more than anything else JOY!

I first landed in Philadelphia, studied at Tyler School of Art at Temple University, then moved to New York, where I spent 12 years at Nickelodeon creating brand worlds, consumer products, and wonderfully over-the-top events like the Nickelodeon Kids’ Choice Awards and Comic-Con.

From there, I became Creative Director at Discovery Networks, then VP at Alfilo Brands, a start up company based  in Shanghai, working across global brands and consumer products. Then I did the most relaxing thing possible: started my own company.
In 2019, Lisette Elhayani, a brilliant producer, a friend, and someone I had worked with for years both during my time in corporate America, finally convinced me to co-found Good All Day Collective with her and fellow amazing producer Amy Von Rosen. We had already spent more than a decade making the impossible happen together, from Kids’ Choice Awards VIP weekends to a last-minute SpongeBob birthday party for Pharrell to SharkWeek booth in Vegas to name a few. Turns out, that it was pretty damn good training for starting an experiential collective together.
Today, I am still designing big ideas with our all-lady crew in Los Angeles, and firmly maintaining that jumpsuits count as formalwear.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. We launched Good All Day in 2020 two weeks before the world shut down, which is either terrible timing or an extremely aggressive way to test a new business.
Live experiences were our entire world, and suddenly people could not gather in person. We had to pivot quickly into experience boxes, virtual events, and new ways for brands to connect with people at home. It was stressful, uncertain, and involved far more shipping logistics than I ever expected to understand as a creative director. (And I still dont!)
It definitely made us sharper. We learned to pivot fast, stay scrappy, and keep the show moving when the original plan got fully thrown out the window. Building a creative business is equal parts big ideas, stamina, and acting extremely chill while internally refreshing your inbox like it owes you money.
Six years later, we are still here, still growing, and still making GOOD happen. We are very proud of that.

Can you tell our readers more about what you do and what you think sets you apart from others?
Good All Day Collective is an LA-based experiential studio that brings brands to life through pop-ups, events, stunts, activations, and digital experiences. We pair strategic thinking with bold creative direction and meticulous production—because a great brand moment should do more than look good in a photo. It should give people something worth talking about afterward, ideally for reasons other than the open bar

We are a women-led team of creative thinkers and producers who handle the whole show—from strategy and creative direction through design, production, logistics, and the 800 Slack messages required to make an event feel effortless. We combine big visual ideas with the practical know-how to actually make them happen in real life.
We are equally obsessed with the creative concept and the human experience around it. We want clients, guests, partners, and our own team to feel good about the process—not just proud of the final photos.
I am especially proud that “GOOD” is not just our name. We prioritize local, women-owned, minority-owned, and values-aligned partners; support causes we care about; and plant 18 trees for every project. Great experiences should leave something good behind. Preferably trees. And smiles. Lots of smiles. Teeth showing

Can you talk to us about how you think about risk?
I do not always think of myself as a risk-taker, although my friends and family would probably say I have done some fairly unhinged things in my life. Professionally speaking, I moved from Sweden to America by myself at 20, with no family or safety net here.
Before that, I learned a surprising amount of English from Eddie Murphy stand-up—which, to be clear, is not an educational strategy I would formally recommend, but it came in very handy during my first few years in Philly.
After college, I made the big decision to stay and build a life here. I navigated the visa process in corporate America and was eventually sponsored by Nickelodeon for a green-card. Shout-out to them: I am actually a U.S. citizen now. (VOTE PLEASE!—Nickelodeon orange is the only orange I like.)
Moving from Philly to New York, then eventually to the West Coast, was scary. Taking the long distance job based in Shanghai, was another big one. Far from anything familiar, I had to trust my instincts, lead at a higher level, and put every life lesson I had learned to work. It was the moment I realized I was not just capable of running someone else’s creative vision—I could build my own.

Leaving a steady corporate career, health insurance, and the illusion of knowing what next month would look like was another major leap. For me, risk is not about feeling fearless. It is more of a, “This is terrifying, but I will be annoyed with myself forever if I do not try, so… f*ck it, here we go,” mentality.
Starting Good All Day was grounded in years of experience, trusted collaborators, and the belief that we could build the creative partner we always wished existed. The best risks are not reckless: do your homework, find people who are smarter than you in different ways, and stay flexible enough to pivot when the plan inevitably explodes.
Because it will. Many times. SO LFG!

Contact Info:

• Website: https://www.goodalldayco.com/
• Instagram: https://www.instagram.com/goodalldayco/
• LinkedIn: https://linkedin.com/company/good-all-day-collective

Image Credits
Tiffany Rose (She took all the portraits)