Exploring Life & Business with Zaymar Henriquez of Finanzaymas

Today we’d like to introduce you to Zaymar Henriquez.

Hi Zaymar, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Almost 20 years ago, I landed in Los Angeles with a 15-day-old baby. I’d just finished my MBA in Finance in Delaware, and I had a new job waiting for me at the former BP refinery. New city, new job, new marriage, new baby — everything was new, and I was excited, but honestly I was figuring it out as I went.

So I did what I knew: I worked hard. And life got better on paper — better title, better salary kind of like chasing the old American Dream. But something inside of me was searching for a different path and reality. I said: to myself: “This does not sound right, there must be another way to scape this cycle of working just pay expenses and avoiding to fall in debt.

I remember one day on one of those long commutes I used to do, back and forth from work, I just prayed. I told God, “Put me where there’s abundance and prosperity, and I promise I’ll do the rest.” I meant it with my whole heart. And things slowly started to unfold.

I got obsessed with the idea of discovering the secret or the magic of how to make.more.money like millionaires do. I started listening to money talk shows on the radio, reading books, going to the public library and checking out everything I could find on trading and investing — learning from the best, people like Warren Buffett and Peter Lynch — and on mindset, from Tony Robbins, Jim Rohn, and Brian Tracy. And little by little, I understood something that they never teach you in college or at home: a lot of the time, money problems aren’t really about the numbers. They’re about your beliefs and your mental limitations.

Today, I use my background in finance, coaching and lean to help people, especially women in the Hispanic community, understand their money, start investing, and build wealth with more intention. My goal is to make investing and personal finance feel accessible to people who may have never believed that building wealth was something they could do.

In many ways, I’m helping the person I used to be 20 years ago. And that’s what makes this work so personal to me.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When I first came to this country, I quickly learned that being an immigrant often means figuring things out as you go.

You don’t always have family nearby to call when something goes wrong, someone to help with the kids when you’re stuck at work, or simply someone to say, “Don’t worry, I’ve got this.” You’re building your own support system at the same time you’re trying to build your life.

And life doesn’t stop while you’re figuring it out.

Over the years, I’ve had many roles to fill. I’m a mother, a professional, a daughter, a friend, and now an entrepreneur. After going through a difficult divorce, I also became a single mom raising two kids who are now teenagers.

And sometimes, carrying so many roles is exhausting.

There are days when you feel like everyone needs something from you. You’re solving problems at work, taking care of things at home, thinking about your children, trying to grow a business—and somewhere in the middle of all of that, you’re also trying not to lose yourself.

I’ve had moments when I’ve felt tired, disappointed, or even questioned whether I should keep pushing so hard.

And I’ve learned that those are exactly the moments when I have to go back to my purpose.

Why did I start? What am I trying to build? Who am I doing this for? What kind of life do I want to create?

For me, keeping that passion and that sense of purpose in the picture is what helps me regain my focus when life gets noisy.

The same thing happened when I started Finanzaymas.

I had the idea. I believed in it. I could see what I wanted it to become. But having an idea and turning it into something real are two completely different things.

There were moments of excitement, but also moments of doubt. What if it doesn’t work? What if I’m not good at this? Is all this effort really worth it?

I always compare that experience to watching a baby learn to walk.

A baby stands up, takes a few steps…and falls.

But the baby doesn’t think, “Well, I guess walking isn’t for me.” They get back up.

Somehow, as adults, we forget that this is how we learned almost everything. We expect ourselves to succeed immediately, and when we don’t, we can become disappointed and lose sight of why we started.

I’m learning to give myself the same patience.

And whenever I start questioning the journey, something brings me back.

A client tells me, “I finally started investing.” Someone reaches a financial goal they once thought was impossible. Someone tells me they finally understand their money and feel more confident about their future.

Those moments reconnect me with my purpose.

They remind me that all the roles I carry and all the challenges I’ve gone through are also part of what I bring to my work.

For me, perseverance isn’t about always feeling strong or motivated. It’s about remembering your purpose when you don’t.

Because sometimes you will be tired. Sometimes you will be disappointed. Sometimes you will question yourself.

But if you can reconnect with why you started, take the next step, and keep your passion somewhere in the picture, you can find your way forward again.

At the end, obstacles and challenges are opportunities to grow and to become a better you.

Thanks – so what else should our readers know about Finanzaymas?
The idea for Finanzaymas actually started years before I realized I was building a business.

Part of my professional career involved working with Lean methodologies. We would look at a process and ask: Where are we wasting resources? What isn’t adding value? Why are we doing it this way? Is there a better way? This also transformed my life and how I used to think even in my personal life.

One day, I started asking those same questions about my own money.

Where is my money going? Why am I paying for this? Is there a better option? What am I not taking advantage of?

So I started applying some of the same principles I was using professionally to organize my own finances. I looked for waste, unnecessary expenses, better alternatives, and ways to make my money work more efficiently.

And believe me, I found things.

I also had to look at my own mistakes. There were decisions I would make differently today simply because I know more now. And that taught me something important: you can be educated, have a good career, and work incredibly hard—and still have blind spots when it comes to your own money.

Then something interesting started happening.

I would be having lunch with a friend or talking with a colleague, and money would come up in the conversation.

Someone would mention how much they were paying in fees or commissions, or what they were doing with their savings, and I would find myself saying, “Wait, why are you paying that?” or “Did you know you could do this another way?”. And many times, they had no idea. Even investing was totally out their radar thinking it was not possible or that they needed a lot of money to start. This is how I started helping people to better manage their money and help them think out-of-the-box.

These weren’t people who were irresponsible with money. They were smart, hardworking professionals. They simply didn’t know that another option existed.

That’s when something clicked for me:Not knowing can be expensive.

We spend so much of our lives trying to make more money, but sometimes we lose money simply because we don’t know the options available to us.

That’s when I started thinking: What if I could help people look at their personal finances the way I had learned to look at a business process?

Where are you today? Where do you want to go? What’s getting in the way? And what can we change to help you get there?

Suddenly, all the different parts of my career started making sense together.

My MBA in Finance gave me the financial foundation. My background and certifications in cost control and Lean Six Sigma taught me how to analyze and improve. My training in Agile taught me to adapt and keep moving forward. And after about 15 years of learning about investing and trading, I had also seen firsthand the power of putting your money to work.

But there was still one piece missing: the person behind the numbers.

That’s where my training as a certified ontological coach completely changed the way I approached personal finance.

Today, when I sit one-on-one with a client, I don’t want to start with a spreadsheet.

I want to start with them.

Tell me where you are. Tell me where you want to go. What are you worried about? What are you dreaming about? What would you do differently if money wasn’t constantly holding you back?

Because once I understand that, the numbers have a purpose.

And sometimes we discover that the problem isn’t only financial. Maybe there’s fear. Maybe there are habits that need to change. Maybe someone has spent years believing, “Investing isn’t for people like me,” or “I’m just not good with money.”

That’s why the coaching part of my work is so important to me. I’m not interested only in teaching someone about money. I want to help that person become more confident, intentional, and powerful in the way they make decisions about their future.

And this mission became even more personal when I looked at my own Hispanic community.

There is so much financial information ioutt here, but a lot of it is in English, and also the American financial system might be different from those coming from countries and sometimes it can take a while to understand, but I can short the time so you can focus on. what matters the most.

I remember what it was like to come to this country and have to learn how things worked.

So I thought, Why can’t we make this simpler? Why can’t we explain these things in a way that people can actually understand and use?

And that is really how Finanzaymas was born.

It came from my career, my own mistakes, conversations with people around me, my experience as an immigrant, and this belief that financial knowledge can change what is possible for someone.

And interestingly, it all goes back to the same question I learned to ask years ago through Lean:

“Is there a better way to do this?”

Very often, with money, there is.

You just need to know that the possibility exists, and that is why I’m here for.

Do you have any advice for those just starting out?
I still remember one of the times I needed this advice most.

I was scrolling through social media, seeing one success story after another. Someone had started a successful business. Someone else had gotten a promotion. Another person had bought a beautiful home, made a great investment, or seemed to have the perfect life.

For a moment, it felt like everyone was moving forward except me.

I started comparing myself to them. I thought, I should be further ahead. I should have done more by now. What am I doing wrong?

Then I reminded myself of something I really believe: don’t compare your beginning to someone else’s middle.

That’s especially hard today because social media gives us a constant look into other people’s achievements. But most of the time, we’re only seeing one moment. We don’t see the years of work behind it, the mistakes, the failed attempts, the doubts, the money problems, or the sacrifices.

We see the result, not the journey.

That helped me stop comparing my life to someone else’s highlight reel. Instead, I started focusing on my own path.

I reminded myself to believe not just in myself, but in my purpose too. I thought about why I started and where I wanted to go. Because there will be days when motivation disappears, and on those days, your purpose is what keeps you going.

I also realized how easy it is to spend all your time focusing on what’s missing.

We think, I still need to do this. I haven’t accomplished that. I should be further ahead.

But sometimes you have to stop looking forward and turn around.

Look at where you were a year ago. Five years ago. Ten years ago.

Look at the things you once dreamed about that are part of your life now. Look at what you’ve learned, what you’ve overcome, and how much you’ve grown.

We spend so much time measuring the distance between where we are and where we want to be that we forget to measure the distance between where we started and where we are now.

And when I feel like giving up, I try to remember something else: there’s probably someone out there who needs what I have to offer.

Someone might need to hear my message. Someone might need my service, my product, my knowledge, or simply the story of how I got through something they’re facing right now.

We don’t always realize the impact we can have on someone else. Something that feels small or ordinary to us could change another person’s life. In some cases, it could even help save one.

That’s another reason not to give up too soon.

Your purpose is bigger than your follower count, how successful you look online, or how quickly you reach your goals.

So keep learning. Keep adjusting. Remember why you started. Remember where you’re going. And every once in a while, look back and recognize how far you’ve already come.

Because your journey isn’t just about where it takes you. It may also be about how many lives you have impacted along the way!

Contact Info:

• Website: https://www.finanzaymas.com/
• Instagram: https://www.instagram.com/finanzaymas?igsi=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr