Inspiring Conversations with Anthony Awadalla of Feel Right Inc.

Today we’d like to introduce you to Anthony Awadalla.

Hi Anthony, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I founded Feel Right Inc. in 2016 and have spent the past decade growing the company into a commercial video production company serving consumer brands in Los Angeles, Orange County, and across national and international markets.

My professional background spans creative development, commercial production, directing, producing, and client strategy. Over the years, Feel Right has evolved from smaller marketing projects into larger-scale commercials, brand films, product launch campaigns, and video advertising for TV, digital, social media, and ecommerce.

Today, I serve as President of Feel Right Inc., overseeing creative development, production strategy, client relationships, and commercial video productions from concept through final delivery. We’ve worked with more than 500 brands across consumer products, technology, lifestyle, home, and ecommerce, producing campaigns with experienced directors, producers, cinematographers, talent, and production crews.

Our growth has come from continuously raising the level of our creative and production capabilities while positioning Feel Right as a trusted commercial video production partner for brands looking for high-quality advertising content and end-to-end production support.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been easy, but most of the challenges have ultimately made the company stronger. Commercial production is highly competitive, and for years we were constantly pitching against multiple production companies for the same campaigns. That pressure forced us to sharpen our creative, our positioning, and the level of work we put into every opportunity.

The industry also changes quickly, from shifting budgets and platforms to new technologies like AI. Staying relevant requires constant evolution, but that has also pushed us to stay ahead of trends and continually expand what we can offer brands.

Now, after 10 years in business, we’re in a very different position. A lot of clients come to us specifically because our style already speaks to them. They’ve seen the work, understand our approach, and are genuinely excited to partner with us. Larger, more complex productions have become our bread and butter, and the challenges along the way are a big part of what helped us get there.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Feel Right Inc. is a full-service commercial video production company that helps brands develop and produce commercials, product-launch campaigns, brand films, paid social content, ecommerce assets, and broader video campaigns.

What really defines us is that we don’t approach production as simply executing a shot list. We start by understanding the product, the customer, and the business objective, then look for the strongest creative idea to connect those pieces. Sometimes that becomes a narrative commercial, sometimes a product-driven campaign, and sometimes a completely different format. Our first instinct is always to find the story or creative angle that gives people a reason to care.

We’re also very focused on making each production work harder for the brand. A single commercial shoot can often become an entire campaign across TV, YouTube, Meta, TikTok, ecommerce, vertical social, photography, and other placements when it’s planned correctly from the beginning.

I think what sets Feel Right apart is the combination of advertising strategy and filmmaking. We bring the production value, visual language, storytelling, casting, production design, and polish of a film production company, but everything still has to serve a marketing objective. That balance is where a lot of our best work comes from.

What I’m most proud of is that after 10 years, Feel Right has developed a recognizable creative point of view. Clients increasingly approach us because they’ve seen the work, connect with that style, and want us to help figure out what their campaign could become, not simply manufacture the video they already had in mind.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
A lot of people deserve credit. Feel Right has been shaped by an incredible network of directors, producers, cinematographers, editors, creatives, and production partners who have helped us continually raise the level of the work.

Our clients have also played a huge role. Some have trusted us with multiple six-figure productions and continued coming back to us for increasingly ambitious campaigns. That kind of trust has allowed us to grow alongside them and take on work at a much higher level.

My wife has also been one of the biggest influences on me creatively. I run almost every project through her. She’s my litmus test and has a great instinct for what “feels right.” She knows when I’m doing my best work, when something isn’t quite there, and whether an idea feels exciting, tasteful, or emotionally effective. That perspective has become a constant source of creative inspiration and motivation for me.

Contact Info:

• Website: https://www.feelrightinc.com
• Instagram: https://www.instagram.com/feelrightinc/
• Facebook: https://www.facebook.com/feelrightinc/
• LinkedIn: https://www.linkedin.com/company/feel-right-inc.
• Twitter: https://x.com/feelrightinc
• Youtube: https://www.youtube.com/channel/UCNLP2M2rwmCPYCkpLV2xRCg
• Yelp: https://www.yelp.com/biz/feel-right-inc-huntington-beach?osq=Feel+Right+Inc.
• Other: https://clutch.co/profile/feel-right