Meet Reilly Fay of Unite Worldwide, Inc.

Today we’d like to introduce you to Reilly Fay.

Hi Reilly, thanks for joining us today. We’d love for you to start by introducing yourself.
I graduated from college and moved to Miami by myself just two weeks later with the goal of building something meaningful. I started by helping businesses market themselves at local markets and events by putting up mini sandwich board advertisements, then eventually I started organizing and hosting markets myself. As I grew deeper into the industry, I began sourcing venues, coordinating vendors, managing logistics, and experiencing firsthand how fragmented hospitality and event operations really were.

Everything was being managed through spreadsheets, Instagram DMs, text messages, and disconnected tools. After several years of operating within the ecosystem, I realized the problem was much bigger than events—it was an infrastructure problem.

Today, we’re building the operating system for hospitality commerce, helping vendors, venues, and operators discover each other, manage bookings, process payments, and streamline operations through a single platform. The company was born from years of direct industry experience and a deep understanding of the challenges our customers face every day.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. Early on, one of the biggest challenges was just figuring out how fragmented and operationally messy the industry really was. When I started hosting and running markets, I was managing everything manually—vendors, payments, logistics, communication—through spreadsheets, texts, and Instagram DMs. It was chaotic, and things constantly broke at scale.

Another challenge was realizing that there wasn’t a “clean” software solution that solved the full workflow, which meant we were effectively building while still operating in the pain ourselves. That made prioritization really hard in the beginning—there were a lot of directions we could have gone in.

The biggest learning has been that the problem isn’t just discovery or bookings—it’s the entire operational layer underneath hospitality. That clarity took time to develop, but it’s what ultimately led us to focus on building Unite as infrastructure rather than just another marketplace or event tool.

Thanks – so what else should our readers know about Unite Worldwide, Inc.?
We’re building Unite, the operating system for hospitality and event commerce. Today, vendors, venues, and operators in the hospitality industry still manage critical workflows—discovery, bookings, payments, communication, and logistics—through fragmented tools like spreadsheets, text messages, Instagram DMs, and disconnected software.

Unite centralizes all of that into one platform where businesses can discover each other, transact, and manage operations in a single workflow system. What we’re most focused on is removing friction from how hospitality businesses operate day to day and replacing manual coordination with structured, scalable infrastructure.

What sets us apart is that we’re not building this from the outside in—we come directly from the industry. We’ve operated markets, worked with vendors and venues firsthand, and experienced the operational chaos ourselves. That has shaped the product to be extremely grounded in real workflows, not assumptions.

We’re most proud of how quickly the platform has evolved directly from customer feedback and real usage. Instead of guessing what the industry needs, we’ve been building alongside the people actually running it.

Ultimately, our goal is to become the foundational infrastructure layer for hospitality commerce—powering how the industry connects, operates, and scales globally.

Any big plans?
In the near term, our focus is on tightening the core workflow loop—getting more vendors, venues, and operators actively transacting and managing real operations through Unite on a daily basis. That means improving retention, deepening usage across bookings and payments, and making the platform feel like the default way the industry operates rather than just a discovery tool.

We’re also focused on expanding within hospitality and adjacent event-driven industries where the same fragmentation exists, and where we can quickly scale liquidity on both sides of the marketplace.

From a product perspective, we’re moving toward becoming a true operating system—layering in more automation around communication, scheduling, and operational coordination so businesses can reduce manual work even further.

Long term, we see Unite becoming the infrastructure layer for hospitality commerce globally. That means not just connecting vendors and venues, but powering how the entire ecosystem runs—transactions, relationships, and operations—across markets and regions.

The biggest shift we’re excited about is moving from early adoption into true network effects, where the platform becomes self-reinforcing as more of the industry operates inside it.

Contact Info:

• Website: https://www.uniteworldwideinc.com
• Instagram: https://www.instagram.com/farmersmarketsoftware/
• Facebook: https://www.facebook.com/uniteworldwideinc/