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Rising Stars: Meet Lindsay Kreighbaum

Today we’d like to introduce you to Lindsay Kreighbaum.

Hi Lindsay, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
After about ten years in the restaurant industry (while pursuing my degree in photography) I had asked a couple of previous employers if they wanted new photos of the dishes we served, as I was starting to lose interest in the wedding/portrait photography world. From then on, I was shooting in restaurants constantly! Eventually, I made my way into the commercial food and product world, and now I feel like I’m living my dream of having a career that I am absolutely obsessed with!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Oh, definitely not! After relocating from San Diego to Los Angeles, I had to change all my marketing, SEO and did as much as I could in a covid-era time of making connections with other people in the industry. Having to change your entire market geographically is daunting, but as long as you start working on it as soon as you know you’re relocating, it will be much easier. It’s scary at first, moving to a new city with no guaranteed work, but putting yourself out there and connecting with others will help you along the journey.

Appreciate you sharing that. What else should we know about what you do?
I’m a commercial photographer specializing in food, still life, and stop-motion work. I try as much as I can to focus on working with vegan and/or sustainable brands whenever possible! I’m so proud of how far I have come in just the last year. I went from shooting solely for small businesses all the way up to working with major national and international brands. I believe that not only my specialties set me apart from others in my field, but also my priority on communication with clients and potential clients. I try to be as timely, organized, and communicative as possible in all aspects of this job.

Before we go, is there anything else you can share with us?
It’s okay to say no. I feel like there’s always been this strong narrative for creatives/entrepreneurs to say YES to every opportunity, and that’s just not true. If it doesn’t feel right, it probably isn’t. You know what is best for you and your business, and you should always trust your gut. The longer you’re in this industry, the easier it is to spot red flags. Do what makes you happy and not just what you think you “have to” do.

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Lindsay Kreighbaum

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