Today we’d like to introduce you to Tiffany Meriwether.
Tiffany, please share your story with us. How did you get to where you are today?
Growing up, I always had a passion for the arts and creativity, whether it was through music, painting, or fashion but wasn’t sure how that would translate into an actual career. After watching The Wedding Planner with Jennifer Lopez, I decided that I wanted to be a wedding planner and that was the start of my journey as a creative. I began working in the wedding industry as a day-of coordinator and quickly fell in love with planning weddings and providing couples the gift of a stress-free day. I also started working full-time at USC planning fundraising events for the music school. To be honest, I’m not actually sure when I started playing with flowers, but I do remember deciding to make a few arrangements for a small event at USC, going to the Los Angeles Flower Market and at the end of it all, realizing that there was something about creating with my hands that was beautiful and life giving. So I kept going back to the flower market, picking out whatever inspired me and just creating. Around the same time, I was asked to do the flowers for a friend’s wedding that I was also coordinating, and I of course jumped at the opportunity! That first experience with floral design was nothing glamorous (I think I only slept about 2 hours), but after the wedding my friend encouraged me to continue pursuing flowers. Up until this point, starting my own business was still a dream that I was too afraid to pursue for fear of failing, but my friend’s words was the start to me taking steps to take the leap of faith to begin The Loved Co.
Over the past three years of owning my business, I have been given the opportunity to create for so many amazing clients and collaborate with other talented creatives from teaching workshops to designing inspirational editorials. I truly feel humbled in knowing that our work has been featured on popular blogs like Once Wed, Style Me Pretty and most recently, Martha Stewart Weddings, places that I used to draw inspiration from when I was first dreaming about becoming a wedding planner. I know that I would not be where I am today without the support of so many family and friends, and for all the people along the way that have continually trusted in me, invested in me, and believed in me when I had my own doubts. Most of all I am so grateful for how this little business has grown for the opportunity to love people through it.
Has it been a smooth road?
There have definitely been a lot of challenges (owning your own business is a lot of work!) but one area that continually challenges me and that I find often in the creative community is self-doubt. As a self-taught artist, I have wrestled a lot with believing in my own worth, my value, and my creativity. There are moments where I lack confidence, feel inadequate, or feel dissatisfied with my work, often times because I’m looking for inspiration but end up comparing myself to others. As creatives there is a lot of pressure to always present something unique and innovative that it’s easy to forget why we started creating in the first place. I’m still learning how to care for myself in this area, but one thing that I’ve found to be helpful and healing in those moments of doubt is creating for myself without expectations. Making space for this practice, even if it’s only five minutes, has allowed me to not only find joy in the process of creating again, but also to be able to celebrate the beauty that others are creating instead of comparing myself to it. It is in those moments that I’ve seen my own unique creative voice emerge and have felt more confident in sharing it with others. It’s something that is so important to the work we do, and it’s my first piece of advice to any new florists: to take the time to really discover what is your creative voice, what is uniquely you, because we all have a unique perspective of beauty to share. I’ll end with sharing this poem I wrote in one of my own seasons of doubt that really speaks to this process of creating for myself. I hope it can encourage you in your own creative journey wherever you are at –
find what emerges
in the quiet
in the stillness
in the place where the voices of doubt start to fade
where comparison and worry lose its power
where all that remains is you and your art
and the joy of creating
create with freedom knowing
you are just where you need to be
you are still growing, learning, evolving
you are enough
not because of what other people say
but because only you can be you
and what you create is valuable
and who you are is loved
So let’s switch gears a bit and go into The Loved Co. story. Tell us more about the business.
The Loved Co. is an event + floral design company that is committed to thoughtful, intentional design that is creative and reflects the unique nature of the people we create with. Our floral design style can be described as art-inspired, natural and organic, and we specialize in colorful, textural designs. When creating designs for our clients, we focus on creating unique color palettes that reflect the beauty of the people we are creating for. We are based in Los Angeles, but always love the opportunity to travel and are excited that we’ll be going to Chicago and Pennsylvania to flower for others next year!
The Loved Co. was created out of a desire to communicate one simple truth: you are loved. Loving people truly is at the heart of this company, and more than anything, I care about how we treat others through every interaction just as much as what we are creating. Flowers have a beautiful way of bringing people together, of being healing in many ways, and I have experienced some of the deepest and beautiful community through this business. I am so grateful for the connections and relationships that I’ve built and developed and feel honored every time I get the opportunity to create with others. When I started this business, one of my goals was to serve and love others beyond just weddings and events. I recently did a workshop with a non-profit organization called the Dwelle Collaborative that uses the practice of occupational therapy to provide healing and a way forward for survivors of human trafficking. I loved getting to share how flowers have been healing to me with those beautiful women, and I definitely want to find more opportunities to share that with others.
How do you think the industry will change over the next decade?
I think we’ll definitely see a shift towards more sustainable practices in the floral industry. There’s unfortunately a lot of waste that happens in the floral industry, but it’s great to see more efforts made to reduce waste and be more intentional about using mechanics that are safe for the environment.
From a design standpoint, I think that floral designers will continue to find new and creative ways to utilize flowers that are challenging to use, or that have only been presented in a certain way. Babies breath is certainly having a “comeback” moment right now and I’m loving the way it’s being used in large scale installations. I personally am always challenging myself to pick ingredients I wouldn’t use and this year it was gerbera daisies for me!
I also think we’ll start to see larger art-inspired installations that expand and challenge how we expect flowers to be presented. With that I think we’ll continue to see bolder color palettes as clients and brides are wanting more unique and personal elements incorporated into their wedding and event design. As someone who would consider flowers as an art form, I’m excited to see the new and innovative ways that we will design with flowers in the coming years!
- Website: www.thelovedco.com
- Phone: 858-472-5984
- Email: email@example.com
- Instagram: www.instagram.com/thelovedco
- Facebook: www.facebook.com/thelovedco
Meiwen Wang Photography, Luna De Mare Photography, Julie Cate Photography, Sunny Kim, Emily Michelson, Nathalie Cheng, Esther Lee Photography