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Meet Poly Isepan of Isepan Photography in Irvine

Today we’d like to introduce you to Poly Isepan.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m the founder of Isepan Photography studio. My story in Orange County began in 2014 when I moved to California with my husband from my home country, Brazil. However, my passion for photography began way earlier than that. Since childhood, I’ve always been curious about how cameras work, and I was lucky enough to be born in a country so photogenic as Brazil.

When I got to an age in which I could start traveling by myself and shoot some unique Brazilian landscapes mostly unknown by foreign tourists – such as the cities of Gramado, Foz do Iguaçu, the countryside and the cost of São Paulo, Aparecida, and so many others – I decided to pursue a career as a professional photographer.

Although the photography industry in Los Angeles and Orange County can be considered by many too saturated, I disagree. What’s saturated is not the market, but the aesthetics. I have many clients that got to me because they were tired of having the same images as their friends. You can change photographers, but most likely the result will be the same: pastel color tones and aesthetically images like all photos available out there on Instagram.

To shake up a little bit our local market and ensure my clients have professional photos that are exclusive is exactly what I’m trying to introduce with my work: the intensity and the vibrating colors of Brazil working towards images that aesthetically unique.

Has it been a smooth road?
Not at all. When you are the new kid on the block and want to introduce a new proposal or a new vision into a market so well established as the Los Angeles photography one, it is not an easy mission. However, slowly I have been able to educate both clients and other photographers that what people want is not the Instagram aesthetics, as many tend to think. Particularly, when you have celebrities among your clients, the last thing they want is look as everyone and, today, any person can get images like the Kardashians with a cell phone and presets sold on the web for $15. Change this mindset is hard, but, going against the “Instagram aesthetics” is proving to be the right strategy for me and those who look for my work. In the of the day, when you invest a lot in a new dress, you don’t want to get to a party and find out there are other people wearing the exact same model as you, do you?

So, as you know, we’re impressed with Isepan Photography – tell our readers more, for example what you’re most proud of and what sets you apart from others.
As the founder of Isepan Photography studios I try to incorporate some of the vibrant, intense and the strong colors of my home country Brazil, what goes completely against the widely-spread-and-sometimes-considered-boring pastel color aesthetics that took over the local market over the last years. As this same aesthetics has been crazily reproduced with the establishment of Instagram, people and Hollywoodian or Orange County celebrities are looking for ways to visually stand out from the masses and the crowds, which is exactly the vision that I try to incorporate into my photoshoots.

Let’s touch on your thoughts about our city – what do you like the most and least?
Nobody can’t deny Los Angeles is the world capital of entertainment and where the contemporary “imagetique” imaginary is created. I really like the possibility that I have now to live and breathe this culture and this universe every day, and the possibility to influence it and move to a new direction or at least a new way to look at an industry so well-established as the commercial photography is simply amazing and challenging, at the same time. I also like the fact we have so many cultures and ethnicities blended in our area, and so many beautiful and unique landscapes, and the weather, and the sunsets! Those elements alone explain why Los Angeles is one of the top-favorite destinations for so many professional photographers in the world. What I like least is probably what all Angelenos like least: the traffic. Although I was raised in São Paulo, Brazil, which is considered one of the top-10 cities with the worst traffic in the world, nothing beats the 110 during rush hours. I once saw on social media what probably describe it better: “A true black hole, deprived of all hope and joy”.

Contact Info:

Image Credit:
Poly Isepan/Isepan Photography

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