Today we’d like to introduce you to Ozan Karakoc.
Every artist has a unique story. Can you briefly walk us through yours?
My story began with my family. My father is a renowned illustrator, my mother is a former graphic designer, my sister is a photographer, one of my uncles is a 3D artist, the other one is an architect… As being part of such a visually-oriented family, it was almost inevitable for me to join the team.
In my childhood, I was always highly interested in visual details. I could distinguish car models by only seeing their headlights, I memorized almost all of the country flags and their shapes and colors, I learned to read and write when I was 3, probably because of my obsession in shapes of letters… When you look at that child from a distance, you would easily say that he would someday become a graphic designer.
I started designing things as a kid and got my first commercial design project when I was 16. It ‘officially’ started that year, and since then, I’ve been designing with an ever-growing dedication and fun.
Please tell us about your art.
First of all, I believe that design shouldn’t always be defined as art. An artist must feel completely ‘free’ to be able express his/her imagination in a proper way. When that’s the case, the outcome can be an ‘art piece’. A designer, on the other hand, must consider so many variables, like the client’s mentality, brand’s needs, target audience, psychological and sociological aspects, etc., and his personal visual taste can never be his top priority, unless he does his own, personal design projects.
I define myself as a ‘communication designer’, who specializes in branding and creates work in different disciplines for brands to communicate with their customers.
The word ‘branding’ has never been used this frequently in the past, because it’s getting harder and harder every day for a brand to differentiate. In such an environment, a designer who is specializing in branding, is not only responsible for designing beautiful logos, since a brand is much more than a logo, a name, a product, or a company. It’s a sum of many variables, and at the end, it’s a ‘feeling’. Therefore, the designer has to understand the structure of the brand strategy, he has to have ideas on how to communicate with the target audience, how to choose channels to reach people, and he has to know how to trigger feelings and manage perceptions.
I design logos, brochures, posters, packaging, websites, smartphone apps, books, and all kinds of communication materials to help brands stand alone and stand out.
Given everything that is going on in the world today, do you think the role of artists has changed? How do local, national or international events and issues affect your art?
I definitely think that artists have a very important role in their communities, cities, countries, and of course, the world, and that won’t change. What really changed is the channels to show your work to people, which definitely gives the artists the power that they have never had in the past.
I always believe that art and design can change the world, because they are the most powerful tools to change people’s perceptions. Only a 2-minute scene from a movie can affect you deeply with its audiovisual qualities. A documentary can change your mentality, a poster can make you aware of things that you have never thought of. Even colors have the power to change your mood.
By using those ‘weapons’, an artist can find ways to change the world.
As I’m a designer, and not a fine artist, things that are happening in the world can only affect my personal projects. Sometimes, I create poster series or social media graphics to highlight an issue and create awareness. I wish I had more time to do such work.
How or where can people see your work? How can people support your work?
People can see my work on a shelf in a supermarket, on a box in an electronics store, at a sign of a museum, or on a smartphone app. That’s one of the best parts of the design job. Your work is not only on the walls of a gallery, but everywhere, all around the city, and even in different cities and countries.
- Website: http://www.ozankarakoc.com
- Email: email@example.com
- Instagram: http://www.instagram.com/ozan_karakoc
- Facebook: http://www.facebook.com/ozankarakocdesign
- Other: http://www.behance.net/ozankarakoc
Movie and TV Show Posters:
FX, USA Network, Caramel Film, Filmdistrict, Starz and Syfy // Agency: Iconisus