Today we’d like to introduce you to Elissa Goldman.
Elissa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I personally met with a Dietitian at 14 years old as I needed some support around healthy eating and feeling good in my body. Once I became a Dietitian, I worked in hospital settings where I met with patients who were quite sick or recovering in a rehab setting. There was something missing here. I knew I loved to coach/counsel, educate, and the 15-minute average patient interaction just didn’t light up my soul. Patients really need that ongoing connection for successful behavior change and me as an accountability partner. After interviewing for about eight months, I attended a conference where they discussed opening a private practice.
At the same time, my then boyfriend now husband may have had to move overseas and I wanted to create a life where I could move with him. The stars aligned as they say and I just began crafting a business plan over the next few weeks, opened an LLC, and the rest is history. Unlike many, I started mine from ground zero. There was no patients following me, few if any medical connections for referrals, and zero business background. Just over two years later, my business is a combination of an insurance model in person nutrition counseling practice, in person and virtual cooking classes, webinars, workshops, and most recently growing my social media to touch more lives and ultimately develop courses, ebooks, etc. from my home and around the world.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been anything but smooth filled with highs and lows, but at the end of the day, I wouldn’t trade this business for a 9-5 as it allows me to do what I love and live the life I want. There’s been many trial and errors along the way from beginning from a cash pay model to then being coerced into the insurance model. That’s a foreign language in and of itself. I’ve explored different niches, attempted different programs and offerings, and had to learn business 101. When you work a 9-5, it’s much easier to leave work at work. One of the biggest struggles is unplugging and not thinking about business even when falling asleep at night. When you work in a hospital, you get a constant flow of patients and don’t have to think about the billing or referrals, sales, marketing, bookkeeping, etc. Wearing endless hats has its pros, but it hasn’t been easy. My Dad who is a former business owner always told me if it was easy everyone would be doing it. That’s when I take a deep breath and keep going.
Nutrition By Elissa – what should we know? What do you do best? What sets you apart from the competition?
My business offers in person nutrition counseling for busy professionals helping them navigate the work week and everything related to it and still achieve their health goals. I also help individuals with prediabetes and high cholesterol/blood pressure/triglycerides normalize through lifestyle modifications. I’m most proud of my company growing with just me as the solo owner and do-er. As a provider, I’d say my compassionate and nonjudgmental attitude and love for human connection and motivating others as their accountability partner is what sets me apart. My business offers cooking classes and workshops to all ages in addition to in person counseling which sets my business apart from others who typically mostly focus on counseling.
What is “success” or “successful” for you?
Such a great question that really resonates! The definition has definitely evolved since opening the business. To me right now, success includes doing what lights your soul on fire, allows for an ideal personal life, gives you purpose and lots of pleasure, all while making money.
- Website: https://www.nutritionbyelissa.com/
- Email: firstname.lastname@example.org