To Top

Meet Nora Haroonian of The Rug Warehouse in Culver City

Today we’d like to introduce you to Nora Haroonian.

Nora, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Our family has been passionate and dedicated to the craft of Oriental rugs for four generations, and has served Los Angeles and South Bay for forty-one years. We trace our roots back to Kashan, Iran – one of the major textile and rug weaving centers in the world, where my great grandfather became known as a master in the field of high quality rugs. He began acquiring and manufacturing fine rugs in 1912, as well as exporting his personally selected pieces to Europe, North America, and Japan. His legacy, followed by my Grandfather, Father and Uncles, continued to the West Coast of the United States. In fact, the legacy did not stop there. About six years ago, my sister and I stepped in as Vice Presidents of the family business, and have been integral to the growth and status our business has today. We are well known to Interior Designers, Architects, and Rug Enthusiasts alike as having the most comprehensive and beautiful selection of fine, hand-made decorative rugs and carpeting.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In today’s world, people want things on demand. Online shopping has definitely detoured people from physically coming into a showroom- touching, seeing, feeling things, but we have adapted. With our new website, our customers around the nation and world can see our inventory online, from the comfort of their mobile phone or desktop computer. Though we have not launched any online-shopping capabilities, we’ve compromised our selection, and now carry some machine-made, synthetic lines as well to ensure that we really do have something for everybody!

The Rug Warehouse & More – what should we know? What do you guys do best? What sets you apart from the competition?
Our showroom space spans about 5,000 square feet. The vast majority of our rugs and carpets are hand-made, with all-natural sustainable materials such as fine wool, bamboo, silk, jute, hemp, and linen. Our rugs are carefully selected from rug weaving centers all over the world, including: Nepal, Turkey, Morocco, Pakistan, Afghanistan, Iran, and India. We are passionate about the art of rug weaving and make sure to pay close attention to where our rugs are coming from, by ensuring no child labor was used and keeping close connections with our importers and weavers from around the world.

Not only do we have an eclectic selection of decorative one of a kind rugs, rug lines, and carpeting, but our custom capabilities are endless. Our modern and contemporary rugs, made in Nepal, are completely customizable: color, size, and quality can be your preference and leave it to our weavers to make your rug dream come true.

I am most proud that we have stayed true to our roots while modernizing our selection to fit today’s trends, and that we get to work with some of the most talented decorators in the city, who inspire us daily. I think we are unique in that we are still a brick and mortar shop, a family run business, and our staff has been working together for over fifteen years!

Contact Info:

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Wellness Wednesdays

    LA is home to some of the best Yogis, Pilates pros, fitness trainers, nutritionists and more – people who devote their...

    VoyageLA StaffFebruary 21, 2018
  • Portraits of Glendale & Eagle Rock

    From Casa Bianca to Griffith Park, there is so much to do in Eagle Rock & Glendale. VoyageLA is all about supporting...

    VoyageLA StaffFebruary 21, 2018
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffFebruary 20, 2018
  • Portraits of Silver Lake & Echo Park

    Silver Lake & Echo Park represent so much of what the world loves about LA – artists, hipsters, free-spirits, entrepreneurs and...

    VoyageLA StaffFebruary 20, 2018
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffFebruary 20, 2018
  • Fun Things to do in LA

    The editorial team shares some of the most noteworthy events in LA over the next few weeks. Check them out below...

    VoyageLA StaffFebruary 20, 2018
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffFebruary 20, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals.   💕 #bts from today’s shoot...

    VoyageLA StaffFebruary 19, 2018
  • Portraits of DTLA

    Downtown LA has evolved so much over the years, but the soul of DTLA has stayed the same – artistic, hustling,...

    VoyageLA StaffFebruary 16, 2018