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Meet Nora Haroonian of The Rug Warehouse in Culver City

Today we’d like to introduce you to Nora Haroonian.

Nora, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Our family has been passionate and dedicated to the craft of Oriental rugs for four generations, and has served Los Angeles and South Bay for forty-one years. We trace our roots back to Kashan, Iran – one of the major textile and rug weaving centers in the world, where my great grandfather became known as a master in the field of high quality rugs. He began acquiring and manufacturing fine rugs in 1912, as well as exporting his personally selected pieces to Europe, North America, and Japan. His legacy, followed by my Grandfather, Father and Uncles, continued to the West Coast of the United States. In fact, the legacy did not stop there. About six years ago, my sister and I stepped in as Vice Presidents of the family business, and have been integral to the growth and status our business has today. We are well known to Interior Designers, Architects, and Rug Enthusiasts alike as having the most comprehensive and beautiful selection of fine, hand-made decorative rugs and carpeting.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In today’s world, people want things on demand. Online shopping has definitely detoured people from physically coming into a showroom- touching, seeing, feeling things, but we have adapted. With our new website, our customers around the nation and world can see our inventory online, from the comfort of their mobile phone or desktop computer. Though we have not launched any online-shopping capabilities, we’ve compromised our selection, and now carry some machine-made, synthetic lines as well to ensure that we really do have something for everybody!

The Rug Warehouse & More – what should we know? What do you guys do best? What sets you apart from the competition?
Our showroom space spans about 5,000 square feet. The vast majority of our rugs and carpets are hand-made, with all-natural sustainable materials such as fine wool, bamboo, silk, jute, hemp, and linen. Our rugs are carefully selected from rug weaving centers all over the world, including: Nepal, Turkey, Morocco, Pakistan, Afghanistan, Iran, and India. We are passionate about the art of rug weaving and make sure to pay close attention to where our rugs are coming from, by ensuring no child labor was used and keeping close connections with our importers and weavers from around the world.

Not only do we have an eclectic selection of decorative one of a kind rugs, rug lines, and carpeting, but our custom capabilities are endless. Our modern and contemporary rugs, made in Nepal, are completely customizable: color, size, and quality can be your preference and leave it to our weavers to make your rug dream come true.

I am most proud that we have stayed true to our roots while modernizing our selection to fit today’s trends, and that we get to work with some of the most talented decorators in the city, who inspire us daily. I think we are unique in that we are still a brick and mortar shop, a family run business, and our staff has been working together for over fifteen years!

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