Today we’d like to introduce you to Meredith Yinger, director, producer, and host.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always knew that I wanted to create a network, people would ask me, what do you want to do? I ’d always say I want to have my own network. (Childhood role model clearly being Oprah)
When I was acting, I was frustrated by the types of roles I was being sent out for and what I was seeing on the screen-lack of diversity, body types, and I craved more real people. Not one-dimensional characters, but living breathing, raw people on screen.
I realized that in order to see the projects I wanted out in the world, I was going to have to be involved in all aspects of production, so I started creating my own content. I really started getting into production in college, and that’s where I met my Co-Founder- Natalie Perez.
We both agreed that we wanted to create positive change and projects that challenged the status quo. Two years after graduation, I came to Natalie with a proposal- I ’m talking a full powerpoint presentation, and I made her sit down as I presented my idea of She TV to her. I knew I wanted to dedicate my life to creating this, but that it would be 1000x better if she would join me.
Thankfully, Natalie hopped right on board with her own amazing ideas, and She TV Media was born. Natalie is cinematographer/editor, and I’m a director/producer, but we are jills of all trades and wear many hats. She TV Media is a female-run full-service production company dedicated to telling untold and empowering stories through commercials, documentaries, and narratives.
We have an inspiring and social justice theme and incorporate these values into every project we create. We’re coming up on our first anniversary in May. Crazy, right?! We’re working on our first big documentary series at the moment called Scars Unseen which is about the triumph of the human spirit following six men and women who have overcome domestic violence.
We have received Fiscal Sponsorship for this project through Film Independent and are currently crowdfunding. You can learn more here: scarsunseen.com. We hope this to be the first of many impactful and conversation starting projects we produce.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No one tells you how hard it is to start your own business or company, and we are really building from the ground up. We succeed and fail and grow, what seems like ten times each day- we’re quick learners, and we’re dedicated which makes the tough spots a little easier.
We’re still relatively small, even though we have accomplished a lot this past year, but we’re looking to grow and gain more consistent clients and projects that will eventually become larger scale in production value as well.
That’s been a challenge for us, understanding our size and figuring out, okay what’s our next step up and how do we get there?
We’d love to hear more about your business.
She TV Media is a female-run full-service production company dedicated to telling untold and empowering stories through commercials, documentaries, and narratives. We have an inspiring and social justice theme and incorporate these values into every project we create.
We are most proud that we are still kicking and growing as a company, the first few months have not been easy, but we’re doing it, and we’re extremely optimistic about our future. She TV Media is different for a couple of reasons. We are female run and founded, we incorporate mentorship into our business by sharing with schools and younger women who are interested in film and production.
We have already spoken at a number of high schools and are always looking for ways to speak and share our story with others. What we’re learning along this journey, we will not keep for ourselves. Our mantra at She TV is together we rise, or we rise for short. We believe in rising above the muck and challenges in life in order to bloom.
What were you like growing up?
Growing up, to put it in older terms, I was a “ham” always performing some dance, or trying to make people laugh and entertain them. I would do these infomercials of whatever household product was closest — definitely a goofball, but a determined, caring, ambitious, and stubborn one at that.
- Website: www.shetv.me
- Email: email@example.com
- Instagram: @shetvmedia
- Facebook: @shetvmedia
- Twitter: @shetvmedia
- Other: @scarsunseendoc