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Meet Leticia Chaves of Embrace Dance Studios in Santa Ana

Today we’d like to introduce you to Leticia Chaves.

Thanks for sharing your story with us Leticia. So, let’s start at the beginning and we can move on from there.
Embrace Dance Studios started as ZPFitness. As a pole fitness instructor, I began teaching private classes in my home studio and I taught in a gym once a week. At the time, I was also a Zumba instructor and taught that in a dance studio in Cerritos, CA.

My passion for pole fitness grew as I met more women who told me their stories and how this particular exercise changed their lives. Most women were looking for something that made them feel strong, that would help them get fit but most of all that would help them regain their long lost self and self-confidence. Most of the women were professionals, young college students or moms and they all felt a similar desire to feel strong and beautiful.

As a mother of two kids, a wife and a Landscape Architect, I found that I identified with these women. I realized that pole made me feel strong; it is a challenging sport.

However, it also carried the element of sensual movement which I found made me feel confident. As a dancer, I loved that fact that I had found a sport that included so many different elements that could benefit people in very positive ways.

I decided to open my own studio after a year of teaching privates because I felt that need to share my passion with more people. This is when Embrace Dance Studios came about.

“Embrace” because I realized that I wanted to create a space for people to come to and learn to embrace who they are, what their bodies can do and their uniqueness. I wanted for people of all ages to learn to embrace their changing bodies and to surprise themselves with how much their bodies could do for them. At Embrace DS students have a supportive and safe environment to come to and that is what most of us want at the end of the day.

Embrace Dance Studios is a boutique studio that is now two years old and is proud to have such an amazing group of students that make is a very welcoming space to all new comers.

We become strong, get healthy and find our own confidence at Embrace Dance Studios because that is what this studio was based on.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Embrace Dance Studios opened when there were many larger studios already in business. Pole fitness has grown in the past 5 years at a very fast rate both nationwide and worldwide.

Therefore, when Embrace Dance Studios opened its doors we knew it was not going to be easy to take off as the competition was quite strong with so many studios already running. As students tried out our classes we knew we had to focus on providing quality to those who came and not worry about large numbers of clients. We are small, so large scale promoting was not quite available to us as a financial point. We just had to be patient and word of mouth has been our best ally. Provide quality and the rest will come. We love our students, and to this point each one of them becomes very important to us. All of our students are important and not just a number. That is what we like about being a small studio; we really get to know all of our students.

Embrace Dance Studios – what should we know? What do you guys do best? What sets you apart from the competition?
Embrace Dance Studios is a pole fitness studio specializing in small group pole classes. We have created a set of classes that enhances the pole athlete such as dance technique, heels classes, conditioning etc. We focus on the individual’s abilities so our students receive very personalized instruction. We care about safety and proper technique which are extremely important.

As a company, we are mostly proud of how well our students advance. How much more motivated, confident and happy they appear after they stick with us. Their results are a proof of what we strive for as a studio, so their hard work is our pride.

Because we came into business when many other studios already existed we knew we had to do a few things different. With my experience as a pole student I focused on what I would want a studio to provide and what were those things that I would do different as a pole instructor and as a studio owner. Personal experience and applying what I would want to the studio is what makes us different. Embrace Dance Studios will provide a home away from home to its students.

What is “success” or “successful” for you?
Personally success for me is defined in my customers faces. Their smiles, their hugs, their gratefulness means success to me. It means that what I wanted to provide was provided.

Repeat students who then also refer their friends and family are my markers. The consistency of my clients and their desire to share to others what they have learned with us is a major marker.

Pricing:

  • Trial Class – $15.00
  • Introductory Package – 3 classes for $45.00
  • Gold Membership – Unlimited classes for $150.00 / month

Contact Info:


Image Credit:
Efimera Photography

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