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Meet Kristin Vartan of Keeping it Krischic in West LA

Today we’d like to introduce you to Kristin Vartan.

Kristin, please share your story with us. How did you get to where you are today?
I’m a journalist by profession, but my preferred title is storyteller.

As a first-generation American, I grew up in a home of resilient immigrants who planted in me a love for narratives. The passion flourished like a mustard seed inside me when I discovered storytelling could be a career. That’s why I obtained my bachelor’s and master’s in journalism from Pepperdine University (during which I received accolades such as Online Managing Editor of the Year and the Pacemaker Award, Magazine of the Year as Editor-in-Chief of Currents Magazine) and USC Annenberg, respectively.

Never did I imagine that I would go on to work for Entertainment Weekly, The Hollywood Reporter, E! News and ABC7. Never did the idea cross my mind that I would be privileged enough to cover London Fashion Week and meet Jimmy Choo, cover The Oscars, The American Music Awards (with 1.7 million followers Entertainment Weekly followers at my fingertips), attend the Emmys, and so much more.

I do have to say that these adventures with such stellar companies have been a privilege, but along the way, I wanted to have something of my own. In high school, I founded my fashion blog Keeping it Krischic, a destination for “the forward thinker with a vintage soul.” The website has expanded into a multimedia destination that includes Keeping it Krischic, my self-produced and hosted talk show where I interview the ‘chicest’ creatives.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There is no such thing as a smooth road, no matter how paved mine may look on Instagram! Like any person who seeks to trailblaze, I’ve dealt with my share of obstacles. Plus, I’m only at the beginning of my career! I’ve heard way more no’s than yeses for collaborations, jobs and potential interviewees, but the yeses were the ones that mattered the most and propelled me miles forward than the no’s pushed me back. I’m a firm believer that when God closes a door, he opens a window, and that window pours in endless light. This pandemic has definitely been a chance to allow light through the windows, even with doors closing due to social distance. Since the Coronavirus pandemic, I’ve been producing and on-camera reporting from home a special edition of Keeping it Krischic called “Quarantelling Stories,” which focuses on individuals with stories of resilience during the pandemic.

Since its launch, season 2 guests have included:
– CBS All Rise’s J. Alex Brinson on what went into making the first-ever primetime television episode virtually.
– The founder of SQD Ink a student-run meal and grocery delivery service that started in Malibu but has in mere weeks, set up branches in 18 states across the country.
– LAmade’s CEO, Elbert Chang about their Mask Movement
– LA Muralist, Ruben Rojas on his “You Can’t Quarantine Love” wall art series
– LA designer, Puey Quiñones on making PPE for AirAsia, doctors and consumers

Please tell us about Keeping it Krischic.
Keeping it Krischic (, is a destination for “the forward thinker with a vintage soul.” The website has expanded into a multimedia destination that includes my self-produced and hosted talk venture, Keeping it Krischic, a talk show for the ‘chicest’ creatives.

The website has expanded into a multimedia experience that includes my self-produced and on-camera hosted talk show on YouTube and IGTV, “Keeping it Krischic.”

About the Blog:
What does it mean to be a “forward thinker with a vintage soul?” The journalist in me is constantly keeping up with the happenings of the world and always on the lookout for what’s next. Simultaneously, my love affair with previous time periods brings about this eclecticism in my personal style: My old-world inspiration spawns anywhere from the Renaissance and Victorian motifs of England, to Old Hollywood Glamour. It’s then tossed in with high fashion characteristics of London, Milan, and Paris fashion weeks tailored for an affordable, ready-to-wear closet. From my affinity for fashion and European culture was born Keeping it Krischic. Chic embodies the spirits of old, new, and unique. I believe that trends are an option, not an obligation. The true fashion revolutionaries are the ones that start the trend, not follow them. Therefore, a chic and classy sense of style is not synonymous with dated but timeless. What started as a fashion blog is now a digital/broadcast media site of style, travel, and snippets of my life. As a fashion personality, I’ve been featured in MTV, Women’s Wear Daily, E! News and HerCampus. I’ve had the chance to collaborate with Mejuri, Peet’s Coffee, and many others.

About the Talk Show:
Chic by definition means “elegant” or “fashionable,” but by its origins the adjective also means “skillful.” Keeping it Krischic is a talk show for guests and audiences who are looking to embody those qualities. “Chic” guests can be anyone of any background that aims to be aspirational, whether they are entrepreneurs, social justice leaders, fashion icons, entertainment stars, etc.

I’m proud that Keeping it Krischic is always at the forefront of a cultural moment. For instance, my talk show was the first to score an in-depth interview with behind-the-scenes content from CBS All Rise’s season finale filmed virtually during the Coronavirus pandemic. My blog and talk show cover big brands and celebrities while also featuring personalities and brands that are under the radar, but definitely worth noting (check out more on

Contact Me (For brand collaborations, press, or just to connect!):
Talk Show:
Editorial Work:
Instagram: @keepingitkrischic
Facebook: Keeping it Krischic
Twitter: @keepitkrischic
TikTok: @keepingitkrischic

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood is standing in front of my entire family and talking or singing with a wooden spoon in my hand as if it were a microphone. Clearly, being an on-camera reporter was a passion instilled in me, even back then. Oh, and singing along to Disney classics with my family. That was definitely a favorite memory too!

Contact Info:

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