Today we’d like to introduce you to Kevin Krusiewicz.
Thanks for sharing your story with us Kevin. So, let’s start at the beginning and we can move on from there.
My Dad grew up in post-war Communist Poland, came to the US with a few dollars in his pocket, worked really hard, built two companies, and retired a millionaire. Blessed with relative wealth, I took for granted all the privileges my brothers and I enjoyed while growing up in Orange County. Now a husband, Dad of two boys and small business owner myself, I can see how much focus, dedication, and perseverance he had. Sadly, my Dad is no longer alive, but his memory (and the mouths to feed – let’s be honest) inspires me to push myself beyond what I thought were my limitations. To succeed in business, being smart is not enough. You’ve got to have grit and hustle; I’m challenged every day by it.
Has it been a smooth road?
Not a smooth road. Growing up, grades came easy – I didn’t have to try too hard. People told me I was smart, gifted, competent, etc., and these qualities opened doors for me. But as a small business owner where everything relies on you, smarts are not enough. Competencies are not enough. As I mentioned, you need grit and hustle too. A willingness to work hard for long hours, and a readiness to humble yourself to receive help from others, are just as important.
So let’s switch gears a bit and go into the Tell and Train story. Tell us more about the business.
At TELL and TRAiN, I help tech brands grow through story-based product marketing.
When communicating with their clients, most brands make the mistake of making their own company the hero and the client the damsel in distress. When they do this, they compete for the lead role with their clients, who are already living out their own story. Because Story is deeply seated in our psyche, it’s one of the most powerful devices for grabbing our attention, helping us remember, and motivating us to act.
When working with clients, I use the seven basic principles of all stories to craft their messaging. I show my clients how to come alongside their client (the hero) as their guide, like Obi Wan Kenobi to Luke Skywalker. Using empathy, the right amount of authority, and a powerful yet simple plan, we can guide our clients into the future they are seeking and the personal transformation they are longing for. If you’re willing to put your own company story aside and tell your prospects their own story, their ears will perk up and your message will stand out. Tell them their OWN story, and you won’t fail.
With a background working for tech and SaaS brands large and small, my specialty is explaining the value of complicated technical products, in simple business terms.
How do you think the industry will change over the next decade?
Huge changes in marketing are already here and will continue over the next 5 years. Artificial Intelligence (AI) will revolutionize key aspects. Like in other industries, data is a big deal to marketing. So are laborious, “low level” tasks. AI will make sense of the data faster and cheaper (therefore better) than any person or group of people could. It will also automate the nurturing of individual prospects, drawing them deeper into the funnel so they are more qualified when a real human finally intersects with them.
With AI, blockchain technology, autonomous driving vehicles, robotics, and virtual reality, our entire economy will probably look very different in 10 years from now. My boys are currently 14 and 12 years old. I have no idea what jobs will exist when they enter the workforce. AI Robot Analyst? Skynet debugger?
- Monthly Marketing Coaching – starts at $500/mo
- Fractional CMO Services – starts at $2500/mo
- BEST STORY WINS Positioning + Messaging Workshop – $5000
- Website Design and Development – starts at $5000
- Address: 30162 Tomas Suite 206
Rancho Santa Margarita, CA 92688
- Website: https://tellandtrain.com
- Phone: 949-639-9525
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/tellandtrain
- Twitter: https://twitter.com/kevinkrus
- Other: https://www.linkedin.com/company/15086318