To Top

Meet Jeff Zimmitti of Rosso Wine Shop in Glendale

Today we’d like to introduce you to Jeff Zimmitti.

Jeff, please share your story with us. How did you get to where you are today?
I started paying attention to wine in the mid-Nineties. As a touring musician (in my previous life) I got to tour and see the world. And in those travels I learned to love the “eat and drink local” concept. And when you say local, in Europe, that means what grows and is produced nearby. That concept has really crept into the American psyche in the last few years but 20+ years ago that really wasn’t the case here. I am decidedly self-taught in wine. I did take some continuing education wine classes and completed a culinary program in 2005 but there is no substitute for experience. There is only so much you can read, you have to do. And in 2006, after doing quite a bit of due diligence and writing a thorough business plan I stumbled upon the space where Rosso Wine Shop is currently. Without any prior business experience, I jumped right in. Eleven years later and I still love it.

Has it been a smooth road?
Smooth. Ha! That word does not exist in the small business lexicon. You have to keep your foot on the gas at all times. And just about everything has to go your way just to survive. In Los Angeles a person can buy wine on every street corner. Oh yea, struggles; dealing with bureaucracy to open, finding your audience, finding money when your cash flow sucks, hoping you have a great landlord when you enter into your lease, building relationships with your supply chain to get good service… running a small business is one big, beautiful struggle. I wish I could say it was a bowl of cherries, but it’s not. You have to love what you do or you will soon realize that you lack the stamina to continue. Dig in. Believe in what you do. And have friends with money.

So, as you know, we’re impressed with Rosso Wine Shop – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Rosso Wine Shop is an independent wine shop that specializes in small production but affordable wines. We strive to keep customer service and wine expertise in the front of our mind. We taste the bad wines so you don’t have to. There are thousands of wines out there and we are here to help. I wanted to start a neighborhood shop to keep alive that spirit of a local merchant who has a passion in their chosen field. Just like it used to be before malls and super stores. Our wine selections are divided by country, region, type and price, like a restaurant wine list. I have maps that I have illustrated on all of the walls along with images from those regions to give people a sense of place. We play good music and talk wine all day long. What is there not to like?

Favorite childhood memory?
Going to my first rock concert at age twelve. My parents took me to see Kiss with Judas Priest opening. Awesome. It was loud. Intense. And I completely lost myself in the moment, until a stranger passed a joint to us, and I looked at my parents. Just kidding, they turned it down, of course. I was twelve.

Let’s touch on your thoughts about our city – what do you like the most and least?
Likes: Los Angeles has so many options; you can go to the beach and hit the ski slopes in the same day. We have art, music, a thriving restaurant scene, parks, and the sun, a good majority of the time. And believe me L.A.-transplants, you won’t miss the seasons.

Least like: too many people. I’m sure everyone says that but it’s true. If there were less people we always say everything in L.A. is 20 minutes away.


  • Sign up for our weekly newsletter at
  • Our eNewsletter has arrivals, sales offers and special event news
  • Our tasting bar operates throughout the weekend

Contact Info:

  • Address: Rosso Wine Shop
    3459 1/2 N Verdugo Road
    Glendale, CA 91208
  • Website:
  • Phone: 818-330-9130
  • Email:

Image Credit:
Jeff Zimmitti

1 Comment

  1. JoAnn Baroni Foristall

    March 20, 2017 at 01:57

    Wonderful review ….I am biased….but I know my Godson puts his heart and soul into all he does…not surprised it is a great wine shop…wines he has picked for me have been superb….🍷Aunt JoJo

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffDecember 11, 2017
  • Fun Things to do in LA

    The editorial team shares some of the most noteworthy events in LA over the next few weeks. Check them out below...

    VoyageLA StaffDecember 8, 2017

    The incredible folks at Self Help Graphics & Art (SHG) have put together an incredible exhibition on Dia De Los Muertos. ...

    VoyageLA StaffOctober 16, 2017
  • Radical Women: Latin American Art, 1960-1985

    This month the Hammer Museum is presenting an incredibly important exhibition called Radical Women.  It will highlight the art and artistic...

    VoyageLA StaffOctober 4, 2017
  • OC’s Hottest New Spots

    Orange County’s has a great couple of months on the food and drink front.  From Cha Cha’s opening up in Irvine...

    VoyageLA StaffSeptember 25, 2017
  • The Jig + Saw Story

    We worked with the folks at Squarespace to find the most exciting and innovative local entrepreneurs in the LA area and...

    VoyageLA StaffAugust 14, 2017
  • The Future of Food

    We worked with the folks at Squarespace to find the most exciting and innovative local entrepreneurs in the LA area and...

    VoyageLA StaffJune 29, 2017
  • The True Renegades

    Cindy Whitehead is a 70’s pro skateboarder who was inducted into the Skateboarding Hall of Fame in 2016, she is the...

    Cindy WhiteheadMay 11, 2017
  • LA Art’s Inconvenient Truth

    Xandra Myers, Founder & CEO of i3 Arts Fest, opened our eyes the potential public art installations hold for the city...

    Xandra MeyersMay 3, 2017