Today we’d like to introduce you to Jeff Byer.
Jeff, please share your story with us. How did you get to where you are today?
I started my first interactive media company, Globaldog Digital Communication, in Studio City shortly after college. At Globaldog, I designed websites for retail marketers, shopping malls, Dental Health Plans, and created an online service for expectant families to share their birth experience with friends and family across the world. That service was called Hello My Baby and sold to an interactive health agency.
I entered the corporate world by accepting a database administration project at ARAMARK Uniform Services in Burbank. At ARAMARK, I helped develop their first intranet to improve communication across the country. During my tenure at ARAMRK I serviced such clients as Sears, Pepsi, Midas, Waste Management and Boston Markets.
I moved from the corporate sector into entertainment at Sony Pictures. I started as a quality assurance manager for Columbia Tri-Star Interactive (CTI). From this position I moved into web site production working on television websites for Wheel of Fortune, Jeopardy!, Rock ‘N Roll Jeopardy!, Party of Five, Dawson’s Creek, Game Show Network and movie sites for Go!, Big Daddy, Godzilla and Men In Black. From CTI, I moved to Sony Pictures Digital Entertainment (SPDE) where I worked on a large variety of projects. He has made audio and video pieces for Spider-Man, Crouching Tiger, Hidden Dragon, Snatch, Roxy, Sweet J Presents, and Screenblast.
While at Sony Pictures I was one of the initial producers at Screenblast, an online creativity service. For Screenblast I have made literally hundreds of promotional audio and video pieces, and traveled the world promoting two products that I produced; Screenblast Movie Studio and Screenblast Music Studio. These products are audio and video software products that are on sale at most major retail locations. Not only did I produce the software, I also aided in creating and designing the packaging. I coordinated and shot most of the photos that appeared on the boxes.
After the Screenblast software had made it to retail shelves, I was given the opportunity to develop digital media for some of the world’s top corporations. I joined Dedicated Net Access (DNA) as Manager of Production and quickly took on the top clients in the company. Companies such as Anheuser-Busch, Nissan, McDonald’s, NASA, Warner Brothers, Sony, Boost Mobile, Schwarzkopf & Dep, and In Demand. The Anheuser-Busch engagement, like most large companies, brought many projects for entities within the larger organization. I was tasked with organizing and unifying many of these projects for Anheuser-Busch companies such as SeaWorld, Busch Gardens, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place.
Once I was completely burnt out by agency life, I escaped by joining Dice Media as partner in 2003. There I got back to my roots of creating digital media for small to medium size businesses. Taking the big agency knowledge and experience, I was able to implement streamlined processes and deliver a much higher level of work. Many of the early Dice Media clients are still growing and building on our original platforms.
In 2004, my partner and I built a new website called Print Fellas. Print Fellas in an online printing service focusing on full color business cards, postcards, fliers, etc. I focused on the customer experience as we developed a new project management and e-commerce system. The system we built in 2004 is still relevant and performing well, with only a small upgrade in 2008.
Then in the ought-teens I said goodbye to my partner and split the companies, which meant I got to keep Print Fellas. Unfortunately ignored it so it is pretty far behind in design and functionality. This is something I plan on jumping back into it later this year.
But, more importantly, I started my firm and started over with a whole new slate of customers and services. My company is constantly evolving, but the overall goal remains the same:
“I want my work to make an important, positive impact on my client’s bottom line giving them measurable and reportable returns.”
I know that sounds overly business-y for a creative, but design and business cannot be separated in a work-for-hire environment. It is the style in which I execute where I get to stimulate the left and right hemispheres of my brain simultaneously.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road. I would have had a much easier time staying in the corporate world, clocking in, and receiving a regular paycheck.
My first company didn’t make enough money for me to survive even though I was living at home. That is when I went to AppleOne to get temporary employment.
I left a high paying executive position at Aramark to start over from the bottom at Sony to pursue my passion for web design.
One of our spin-off companies, Print Fellas, lost a large client and we had to fire half our staff which made me feel sick.
Getting a $100k small business loan to keep the doors open was one of the worst decisions I have ever made.
If I didn’t love what I do, and how I do it, none of my career decisions would make any sense.
Please tell us about Byer Company.
We are currently rebranding from “Jeff Byer Inc.” to “Byer Company” to allow for growth and focus our offering.
Our one-liner: We Refresh Brands & Optimize Websites to Grow Businesses.
Companies with underperforming websites come to Byer Co for an honest assessment, real-world experience, and proven processes that result in achieving business objectives. We are most known for website design and search engine optimization (SEO).
We recognize flaws in traditional business websites. Most requests support a short-term goal without considering growth and long-term opportunities. Our philosophy has matured into achieving short-term goals to sustain a long-term partnership fueled by success. We measure our success based on our customer success.
Our goal is to create long-term relationships with our customers. We recognize that we are living in a technological revolution, so we actively develop your digital experiences to stay fresh and relevant to your audience. With the fast evolution of digital technologies, we strive to learn, research and test new strategies to build businesses. Our process is transparent, rooted in ethical standards, and reported to customers in a clear and understandable way. We want to earn trust through hard work and measurable results.
We are most proud of our beautiful designs (who doesn’t like eye candy?) and the success we have brought to our customers. We are unique because we connect all of our customers’ touchpoints with their audience, and optimize them to achieve specific business objectives.
Said another way, we are curt and matter-of-fact when we don’t like something that is having a negative effect on our goals. If your logo sucks, we replace it. If your social posts are not up to our quality standards, we replace them. If your message is confusing, we rewrite it. Nothing is off limits.
If you had to go back in time and start over, would you have done anything differently?
I would avoid partnerships, never borrow money, and make sure my decisions are based on my passion.
- Average full-service contracts are $3,000 per month to $5,000 per month
- Address: 1603 Aviation Blvd. Suite 13
Redondo Beach, CA 90278
- Website: http://www.jbyer.com/
- Phone: 323-723-2937
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/jeffbyerinc/
- Facebook: https://www.facebook.com/jeffbyerinc/
- Twitter: https://www.twitter.com/JeffByerInc
- Other: https://www.byer.co