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Meet Jasmine Rennie of Gracemade

Today we’d like to introduce you to Jasmine Rennie.

Jasmine, please share your story with us. How did you get to where you are today?
I got my start in the fashion industry while attending FIDM in Downtown LA. Right before graduating I landed a sale assistant job for Los Angeles based fashion brand, Joyrich, and over the course of 5 years I worked my way up to sales manager of our wholesale department. This opportunity allowed me to travel the world, and represent our line at Paris and New York Fashion Week.

My dream had always been to start a company of my own, and after being at Joyrich for some time I began to get the itch to finally make my dream a reality. So I quit my secure job and took the leap to pursue what I knew I was called to do.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
By no means has it been a smooth road. There has been a lot of trial and error, as you would expect with any new venture – but it’s all been a learning experience. I look at it this way, if we don’t make certain mistakes we would never learn the correct way of doing things. I take every failure and do better the next time around.

Alright – so let’s talk business. Tell us about Gracemade – what should we know?
Gracemade is a faith-driven women’s brand that takes a fashion-forward approach to modest apparel. Our mission is to reinvent the way the world thinks about modesty, particularly when it comes to fashion and personal expression. The way we see it, modesty is not a form of restriction or constraint; it’s an invitation to explore our hearts’ intentions and discover where we find our worth.

As a faith-driven company, we also believe that we are called to be good stewards of the earth and people alike. We do this by maintaining ethical production standards, using eco-friendly fabrics, and giving back a portion of each sale to charity.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There are so many people that have played an important role in helping Gracemade become the brand that it is today.

The company was initially funded through a crowdfunding campaign. Our backers have been supportive, not only financial but through their words of encouragement, and continued prayer.

Then there’s my amazing family, friends, customers, and team who have been the biggest cheerleaders and have believed in my vision from day one.

Contact Info:

Image Credit:
Jamiee Grace Demagno

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