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Meet Heather Dorak of Pilates Platinum ood

Today we’d like to introduce you to Heather Dorak.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in San Antonio, Texas started dancing at a very young age dancing and it quickly became my life. Dancing was a priority over anything else in my life. It engulfed me so much that I became a bit too obsessed with trying to have the perfect dancer’s body. Down spiraling quickly, I found myself dancing for all the wrong reasons. It wasn’t a healthy love for dancing anymore. It wasn’t until I got an injury from dancing in my early 20s and had to choose a different path. My doctor recommended that I try out Pilates, I fell in love immediately with the Megaformer method that people know today, opened my first studio and then 3 more in the Los Angeles area.

This past year has been a busy one balancing my entrepreneur life while raising my one-year-old. With having a family now, my priorities have shifted a bit with this shift I decided it was best to move closer to my immediate family. Being around family is very important to me. It has also given me the opportunity to open two Pilates Platinum locations in Texas with my sister. We opened our doors last weekend for the first studio and have a plan to open the second one later this year.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being an entrepreneur certainly has its challenges but also has some of the greatest joys life can offer you too. LA is a tough city. It is especially tough in the fitness industry since everyone has their own method and style, it catches on as the latest trend and next thing you know they open a brick and mortar. I love trying out the different workout methods as I think they all have wonderful benefits. I am just super grateful to have been in business for over 10 years when plenty of people around me have had to close their doors within the first 5.

Please tell us about Pilates Platinum.
The methods we use at Pilates Platinum uses classic Pilates exercises, modernisms them with the Megaformer and then adds a different technique to exhaust the muscles and rev up the heart. Our approach is to work out a particular muscle before moving on to the next one. We like to incorporate some heart revving exercises too to keep the heart elevated during class as much as possible while strengthening and lengthening the muscles.

We are very proud of our clientele. It is our clients that show up day after day and put in 100% that really inspire us each and every day.

If you had to go back in time and start over, would you have done anything differently?
I am not someone that thinks about the what ifs. Pilates Platinum is exactly where it needs to be today and exactly where it needed to be a year ago.


  • First Class at our LA studios is only $10

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