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Meet Grant Law of Laura + Grant | Airelume in Pasadena

Today we’d like to introduce you to Grant Law.

Grant, can you briefly walk us through your story – how you started and how you got to where you are today.
My real estate journey started bright-eyed and bushy-tailed out of college in the early 2000s, Establishing a background in mortgage lending and sales during the boom eventually lead to an opportunity to co-found and develop a real estate brokerage from the ground up. We started with a modest group of three founders and grew into a formidable brokerage with 120+ agents along with a separate mortgage company all within the first three years.

In early 2013, I branched off to explore the world of commercial real estate, working with retail, multifamily, and mixed use investors. Working with investors opened my eyes to a whole different type of real estate–people making decisions based off calculations and returns, rather than feelings and emotions. I realized that I thoroughly enjoyed both aspects of real estate: helping investors catch and release investment opportunities, along with helping home buyers and sellers trade their nests.

Realizing this, I aligned myself with a hybrid commercial and real estate startup in Pasadena. Working hand in hand with the founders, we developed a strategy to grow a unique boutique brokerage emphasizing multifamily and residential transactions.

Though my background spans an over a decade in real estate, the most significant growth has happened within the last few years:

1. My wife got her license and we formed a real estate team. With her by my side, we found synergy between her ability to relate to everyone / never-ending patience, and my laser focus on negotiations and problem-solving.

2. Three years ago, I came across a real estate coach traveling around the country providing one-day seminars. This was a life-changing, as until this moment I was skeptical of professional coaching and their effectiveness. Within one afternoon, I was so blown away by the value and knowledge being shared, I signed up on the spot.

The coaching tactics/tools bore fruit, and production shot through the roof. The systems, tutelage and concepts, were so impressive, I decided to take what I learned and help others within the coaching organization. I signed up to become a coach myself, joining a nationwide coaching mastermind of top performers, hell-bent on sharing knowledge and spreading success.

3. Most recently I have partnered with a previous mentor and industry thought-leader to work on our latest venture: Developing an exceptionally competitive value-driven real estate collective, incorporating in the old mantra: “Client first, agent second, company last.” This new iteration will offer mortgage lending, an escrow company, a property management group, and in house licensing school. Our focus is to employ both the latest and greatest tools for success, coupled with timeless foundational principles.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to success looks like my two and four years old daughters took their crayons to the wall. The journey has been perilous, fraught with many moments of doubt, failure, and signs to turn around/throw in the towel. Growing a business from the ground up takes incredible force of will, patience, and personal development. Leading a successful team requires self-awareness, introspectiveness, and the ability to delegate and inspire. No matter what personality types we bring to the table when we rely on each other for growth and success, we have to adapt to each other’s strengths, weaknesses, and communication styles.

And even when everything might seem momentarily dialed in, there are always external threats to deal with. In the last decade, I’ve had to survive a nationwide economic meltdown, housing bubble/crisis, tech-based industry disruptors, hedge-fund giants, all looking to supplant the traditional roles in the real estate space.

The landscape is ever-changing, there is always some threat looming on the horizon, waiting to throw a wrench in the best laid plans. To survive, we’ve had to balance being fluid and adaptive in our practices, while rigidly staying authentic to ourselves and our principles. Our role is to prioritize those we’ve committed to helping, and if we stay true to that commitment and our values, we will be here to stay.

We’d love to hear more about your business.
Currently, I am wearing three hats in my day to day operations. My wife and I run a real estate team (Laura + Grant) spanning throughout southern California. I am a real estate coach with Clubwealth, a nationwide brain-trust and coaching program. And last but not least, I am a managing broker/founding partner of a real estate collective, Airelume.

I’ve learned that the specific product or service a company produces isn’t necessarily what makes it valuable and that the true value is in what the company stands for. Our MO is to come from a place of contribution first and always. In the Laura + Grant it looks like helping a first time home buyer looking to take that first big step and build equity, or a seasoned investor looking to exchange up through their portfolio. As a coach with Clubwealth and a managing broker at Airelume, its helping agents grow a sustainable business, elevating and leveraging their production to the next level, while finding balance in their lives.

What I do is sell real estate and coach people to grow their business, but what I stand for is constantly improving myself so that can improve and elevate the lives and experiences of those around me.

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