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Meet Downtown LA photographer and Director: Kristyna Archer

Today we’d like to introduce you to Kristyna Archer.

Archer is an award-winning advertising and editorial photographer with a knack for telling stories through her images. Her body of work is conceptual and compelling, highlighting setting as well as narrative.

She spent the majority of her childhood in the suburbs of Detroit, with a Pentax K1000 camera around her neck given to her by her grandfather, chronicling the many adventures of her friends. She studied photography at Columbia College Chicago, and 3 years after graduation landed a great gig traveling the Asia-Pacific as an on-site retoucher for an Australian photographer. These experiences led her deeper into her passion for photography, and have greatly influenced how she approaches her craft.

Some of her past clients include Canon, VICE, Leo Burnett, DDB, The New York Times, and has been featured multiple exhibitions through the U.S., and more. Photographic accolades include the International Photography Awards and American Photographic Artists.

Has it been a smooth road?
Yes, of course, there were struggles and still are. Change is the only constant, you just have to get used to the feeling of trusting your gut reaction, staying true to your vision, and being patient in finding your tribe. Persistence and longevity as an artist and creative mind is all about a healthy mind/body and spirit and balance.

Any predictions for the industry over the next few years?
You have to envision yourself as a brand that offers service and creates visual media- so not just stills, but gifs, cinemagrams, and video. That has been happening but it will only continue to be underscored.

What has been the primary challenge you’ve faced?
I like to be challenged creatively and test my skill set in different areas, so deciding what I want to shoot was hard because I like to push myself in other spaces. But you need to find that balance of singular vision and doing what you love to shoot.

Let’s change gears – is there any advice you’d like to give?
Keep shooting and be a sponge. Look at everything as an opportunity and you will learn so much. If you come in with an ego and that you know everything already then good luck.

Contact Info:

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Image Credit:
©Kristyna Archer

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