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Meet Cynthia Baghdasarian and Evelyn Pirali of With a Flair Events in San Fernando Valley

Today we’d like to introduce you to Cynthia Baghdasarian and Evelyn Pirali.

Cynthia and Evelyn, please share your story with us. How did you get to where you are today?
With a Flair Events is entering its fifth year in business. We’re very proud of the company we have built and kept these past couple of years. We are a duo that holds almost two decades of friendship, which is the foundation our company is built on. With backgrounds in public relations and luxury hospitality, we wanted to use our professional experience to serve a greater, more meaningful purpose. We both also had an entrepreneurial bug and craved to do something more than just our desk jobs. We took a leap of faith and left behind the worlds of Fortune 500s, red carpets and hotels to give couples their dream weddings. We knew our strengths and resumes had well-prepared us to start our business. Although we weren’t formally trained as wedding planners, we knew we had what it took to do the job! We started with one client in 2016 and have sent dozens of happy couples down the aisle since then. It’s a job we wake up loving every day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Owning our own company has been no easy feat. It’s up to us to manage all aspects of our business — IT, accounting, marketing… you name it! It’s difficult when you’re not an expert in these departments, but we’re both up to the challenge and committed to owning a company we’re proud of. Outside of operations, wedding planning does come with its challenges. Every wedding presents a new set of situations, whether they are client-facing or behind the scenes. It’s definitely not an easy job, but being quick on your feet and maintaining a solutions-oriented mindset helps you overcome any happening along the journey. Troubleshooting is our superpower!

Alright – so let’s talk business. Tell us about With a Flair Events – what should we know?
With a Flair Events is a boutique event and wedding planning company. Although we primarily plan weddings, our company can produce just about any celebration or event our clients and couples desire. We can build an event from the ground up, beautify a pre-existing space… and just about everything in between. Just give us a budget and a glimpse of what you envision and we’ll bring it to life. Because our company is built on our friendship, we feel the emphasis we place on building the same kind of relationships with those we serve really distinguishes us from the rest. We take the time and pride in getting to know each of our clients on a personal level, especially to establish trust in one another. This is incredibly important when you are in charge of planning such special and personal events for people. The best thing we can hear from our clients at the end of a wedding or event is: “Will this be the last time we speak? Because we’re going to miss you and we couldn’t have done it without you!” It makes us feel so proud and satisfied in knowing we made people so happy on what should be the happiest days of their lives. It’s that pinch-me moment every business owner wants to feel with each customer!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our peers in the industry who took our meetings, especially in the beginning, to pave the way and show us the ropes. They didn’t let competition get in the way and instead offered us advice and leads on how to get started. Although we love it when clients refer our services to their friends and loved ones, our fellow vendors and colleagues are key in helping us keep a steady momentum of leads and future clients. We appreciate their love and partnership so much.

Contact Info:

Image Credit:

WAFE — Taken by WAFE, Fashion Show — Rene Zadori Photography, Beverly Hills Hotel — Katie Edwards Photography, Hindu Wedding — Rene Zadori Photography, B&W Horizontal Photo — Joel & Justyna, Vibiana Photo — Duke Images, B&W Vertical Photo/Backyard — For the Love of It for Joel & Justyna, Calamigos — Sun & Sparrow

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