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Meet Christine Mulholland of Generation Awakening

Today we’d like to introduce you to Christine Mulholland.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always had a deep love for animals. After exploring a myriad of documentaries and books, (one especially, “Ishmael” by Daniel Quinn, a profound story about the world from the eyes of a gorilla), I was moved to make a difference in the world. I developed a deeper desire for the preservation of wild places, the care of our planet as a whole, and the relationship we humans have with it. I wanted to ignite a fire in others as well – to overcome the apathy that seems so prevalent in our society today. I knew that if others were aware of the impacts of their decisions, they would want to get involved and help make the changes our world needs now. So the idea for a platform to bring people and like-minded organizations together was born. I shared my idea with my best friend, Stephanie, and together we started Generation Awakening. Today, we are a 501(c)(3) nonprofit organization that works to support multiple causes, raise funds and awareness through various campaigns, and inspire our generation to care about the planet and those we share it with.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our biggest challenge continues to be funding. People tend to want to donate to the “big” names they know when giving to charities. However, these bigger organizations often receive funding from corporate donors or celebrity galas, and most people aren’t aware of the big portions that go to CEO’s paychecks and operation overhead. As a small nonprofit working to gain people’s trust and grow, those of us working at GA have never taken a paycheck so that all funds raised go directly to our campaigns. The more funds we have, the bigger impact we can make.

Generation Awakening – what should we know? What do you guys do best? What sets you apart from the competition?
Our mission is to serve as a platform for individuals and organizations to come together to work collectively on the most pressing issues of our generation. We are the movement of our generation, igniting passion and inspiration to create tangible and lasting change in our world.

The issues facing our generation in today’s rapidly changing world are complex, but we’ve simplified them into ten issues. We believe these ten issues are the most critical to address, with the solutions leading to the greatest collective impact.

Most of the dangers to our society and our planet can fall into at least one of these changes, with many being intertwined.

We utilize creativity, collaboration, and technology, generating new ideas to bring forth a better world for our generation and future generations.

We launch creative, focused campaigns for change within each of the “Ten Changes”:

1. Save Species
2. Save our Oceans
3. Alternative Energy
4. Renewables + Hemp Revolution (No more plastic!)
5. Animal Rights
6. Food System
7. Social Systems + City Farms
8. Over-consumption
9. Political System
10. Unity

So far as a company, we are most proud of the thousands of dollars we’ve raised for wildlife conservation and our short-film PSA, “iThemba” narrated by actor/activist Ed Asner to raise awareness on the plight of Africa’s majestic wildlife. Watch here:

What moment in your career do you look back most fondly on?
I’d have to say the proudest moment of my career so far, was the green carpet benefit for the screening of our short film PSA, iThemba, we put together in exactly one month. We were able to get the incredibly kind and generous, Ed Asner, to attend as our guest of honor since he narrated the film, as well as over 120 attendees. In just a short two hour cocktail event, our silent auction raised almost $10,000, and we raised a total of $15,000 from the night. The best part was seeing every face in the room, totally engaged and stunned as they watched iThemba – every person in the room was moved, some to tears.

Another thing I’m continuously proud of, isn’t a moment or ‘thing’ – an accomplishment or award – but the people we have as ambassadors: Shubert in Tanzania, Africa, and now our newest addition, Amanda in Australia. Shubert works with communities all across his country educating, raising awareness, and meeting with government officials to push for stronger elephant conservation laws and anti-poaching measures. Amanda is a marine biologist who came up with the logo “Fin Free” for restaurants to put in their windows showing they do not serve shark fin soup. Most people think of Asia when they hear of shark fin soup, but there’s actually over 100 restaurants in Perth, AU alone, as it is not banned in their country either. She works with both Discovery channel and us to get the message out of the importance of sharks to our ecosystem and recruit more restaurants to go ‘fin free’. They both work tirelessly and passionately everyday, and I’m so proud to have them on our team!


  • $24.00 Tanks – Fashion 4 Wildlife
  • $10.00 – Make a donation to support our efforts today!
  • $500 – 1,000 – Does your company want to make an impactful donation? Shubert will make your company a ‘thank you’ video from the field!

Contact Info:

Image Credit:
Photos of shirts (elephant tanks): Aris Alexandra Photography
Shirt design: our own design made by tattoo artist friend, Nick Smithee

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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