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Meet Bobbe Dawson of Bobbe Joy Makeup Studio in Beverly Hills

Today we’d like to introduce you to Bobbe Dawson.

Bobbe Joy has a passion for pushing the envelope in the development of color. Believing that makeup must be truly wearable, she custom-blends original lipsticks, lip glosses, foundations, blushes and other essentials, which are far beyond the limited palettes of mass-produced brands. “I love creating in-between colors,” she says, “Like a lip gloss that’s somewhere between a toasty-pink nude and a slightly smoky mauve, for example. The subtle nuances are what make our products so different from what’s in the department stores.” Adding mouthwatering fragrance to lip glosses has become another Bobbe Joy trademark, and clients’ kisses are sweetened with the irresistible essences of crème brule, chocolate mint, cappuccino and other favorites.

Her contemporary line of products, Makeup! Bobbe Joy, allows women to create a look, which is sophisticated, sensual and polished. Bobbe Joy’s approach to beauty is not so much corrective as revelatory. She says, “The greatest beauties are those who have discovered something genuine within themselves, and communicate this to the world.”

As a teen, she taped photographs of her idol, Sophia Loren, to her bedroom mirror, learning to recreate the star’s perfectly almond cat-eyes on herself. Today, she realizes that what intrigued her about Loren was her authenticity as a person. Bobbe says, “She imitated no one, and as a result was widely imitated, including by me. At the Academy Awards or wherever Sophia is seen, all other females pale in comparison to this womanly, sexy, self-assured beauty.”

Bobbe established her professional reputation on television and movie sets, perfecting the faces of the famous for unforgiving cameras. She has also shared her face-forward techniques on-air as part of makeover specials for HGTV, Access Hollywood, The Other Half, EXTRA and The Today Show.

A child of Hollywood, Bobbe Joy grew up around the studios, sets and sound stages where stars were transformed daily into gods and goddesses under the talented sponges and brushes of industry makeup artists. Her philosophy is that beauty is always present, simply waiting to be awakened through the most flattering arching of a brow or the selection of foundations, blushers, lip and eye colors which make the face look relaxed, healthy and rested.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the beginning, there were very few people doing eyebrows, makeup, and creating a personal makeup line; there was no google, only yellow pages from coast to coast to find cosmetic manufacturers. It was a long process to find the best people to fulfill my future ideas. Today, the challenges are competing with online and free standing stores that offer major discounts or free services for a small purchase.

So, as you know, we’re impressed with Bobbe Joy Makeup Studio – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Anyone can take a beautiful young model and make her even prettier. My specialty has been to take the average woman of all ages and ethnicities and find their true beauty. I always try to inspire women to be the best they can be by believing in themselves.

Eyebrow shape is the key to balance in the face so I have used the method of tweezing as the guide for perfectly groomed and styled brows. I take pride in being an inspiration to all my clients and I care that they succeed in whatever they do.

So, what’s next? Any big plans?
I continue to work in my studio and hopefully begin my online presence on my YouTube channel. From there, I wish to teach as many women as I can and will continue to sell my products on my website.


  • $45-$65 Brow Shaping (tweeze only)
  • $100 – up Makeup Application (Day makeup – Special Event)
  • $80 30m Teen Makeup Lesson – $150 1.5h Adult Makeup Lesson
  • $50 Consultation and Custom Blend Foundation

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