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Meet Kamilah Ferrari of basedSKIN. in Beverly Hills

Today we’d like to introduce you to Kamilah Ferrari.

Kamilah, can you briefly walk us through your story – how you started and how you got to where you are today.
If you know me—or even just follow me; then you know how much of an advocate I am for skincare. So much so, that I use skincare over in-office procedures such as dermal facial fillers.

Today, my skin is clearer, tighter, and healthier than it’s ever been before! Apart from opting for a dairy-free, vegan diet; I’ve found that the right natural ingredients from nature, in combination with polypeptides; make for an unstoppable skincare regimen that in-office procedures simply cannot mimic!

In today’s beauty market: consuming animal-derived Collagen protein powders are all the rage amongst those looking to build back their body’s lost Collagen.

There are also a number of products in the cosmetic industry claiming to increase collagen levels, but this is primarily false; considering collagen molecules are too large to be absorbed when applied topically.

I thought to myself, “what if there were a way that we could increase our levels of Collagen from WITHIN—as well as Hyaluronic Acid and Elastin, without the need to consume animal-derived products?”

Thus, the road to my plant-based, Vegan/Cruelty/Free, Collagen super serum, COLLUGREEN™ (Coll-U-Green) began!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
During the process of developing basedSKIN., I stepped out of my comfort zone many of times.

I am very self-critical and can certainly accredit that to the struggles I often faced with making concrete decisions.

However, I told myself that if I was going to do this, I was going to do it the right way.

Starting a great skincare line is the least bit inexpensive.

On the contrary, from ingredient listings and product formulas—to then lab testing and purchasing those formulas to website creation & hosting, product packaging, campaigns, marketing, and more!

However, I put more than just money into basedSKIN.; but equal amount time, effort, and creative input.

I wanted to produce an incredible anti-aging product to turn back the hands of time. I wanted a “Rapid Producing Collagen Serum” that still remained plant-based with minimal chemical input.

Most of all; I wanted a line of products made for everyone: from dry skin to oily skin—as well as sensitive, mature; and even acne-prone skin!

What started out as a product I would personally use and share with friends evolved into a skincare line I would then release to the public.

It took over two years for me to settle on the final ingredient listing of what would become the two-part skincare system that is: COLLUGREEN™. I even developed an additional Brightening Serum!

For the greater good of the brand; I pushed myself, took initiative, and kept an open mind to learning new things every step of the way!

basedSKIN. – what should we know? What do you do best? What sets you apart from the competition?
basedSKIN. is a plant-based skincare line in which our serums are each based on a few natural ingredients in combination with polypeptides.

We have very few ingredients in our products. There are only 8-10 ingredients in our serums, and two ingredients in our moisturizer. We use more actives and less preservatives/fillers—making our products concentrated and effective. A little bit goes a very long way, and therefore; our products last.

Our cruelty-free serum formulas contain polypeptides in which stimulate the skin to produce more of its OWN Collagen, Elastin, and Hyaluronic Acid. In fact, it boosts your OWN production of Collagen by up to 350%!

Apart from polypeptides, the skincare duo is packed full of vitamins, hyaluronic and fatty acids, omegas, and other nutrients that are all hand-picked to perfectly hydrate and benefit your skin in all of the right ways!

Collugreen™ is suitable for all skin types including sensitive, mature, and acne-prone skin. We are cruelty-free, non-GMO, fragrance and dye-free—as well as free of parabens, phthalates, sulfates, formaldehyde, mineral oil, and all harmful chemicals and preservatives! Even our Hyaluronic Acid is vegan; as it’s not made from rooster combs!

We are also a sustainable brand. To keep things conservative, everything is measured out in our skincare; from the serums and moisturizers having measured markings on our child-proof droppers—to our cleansers having mini product spoons for scooping products with an indentation that measures proper product amount needed for each cleanse.

We also do not individually package products in their own product boxes. We put our products in transparent, travel-friendly makeup bags. The bags, along with the recyclable bottles, jars, and tins our skincare comes in are all reusable and travel-friendly. That way, after you’ve finished our products; you can fill the packaging with other products and place them in the included makeup bag to use as toiletries for travel!

In terms of marketing, I was beyond bored with skincare campaigns and brand websites filled with multiple angles of product packaging.

Instead, I choose to market basedSKIN. products alongside physical results and photographs of people. Why simply look at products when you can look at physical, potential product results?

I also wanted a skincare line that showcases a variety of ethnicities—as well as each gender, skin type, & skin concern.

Skincare is vastly personal. You wake up to it and go to sleep to it. We actually make an effort to connect with our customers (whom which we refer to as “clients”).

I want everyone to feel special as well as included!

What moment in your career do you look back most fondly on?
I am extremely proud every time someone uses my product and falls in love with it!

The brand has grown more and more each day, and I hope that it continues to grow so that more people can solve some of their skin’s most pressing issues.

I am proud of my brand’s inclusivity. We have always been a brand that reaches all demographics. That has always been extremely important to me.

I’m proud of our brand image, our love, and our emphasis on creativity and individuality. I’m proud of it all!

I’m proud of basedSKIN.

Contact Info:

Image Credit:
basedskin.com

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