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Meet Andre Ghazarian of Levik’s Jewelers in City of Industry and Newport Beach

Today we’d like to introduce you to Andre Ghazarian.

Thanks for sharing your story with us Andre. So, let’s start at the beginning and we can move on from there.
Levik’s Jewelers is a family owned and operated jewelry store that has been wholesaling, importing, and manufacturing fine jewelry, diamonds, and watches since 1938. Our story began in Eastern Europe, in a small boutique shop selling antique jewelry and engagement rings to the local community. Since expanding to Los Angeles in 1978, our customer base has continued to grow, and we have served thousands with many varieties of fine jewelry pieces and timepieces. Now we are venturing to Newport Beach with our newest location to serve our customers from Orange County. The same family that began the Levik’s Jewelers business still carries on its legacy today with a commitment to helping customers celebrate special moments with extraordinary gold and diamond jewelry.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t always been a smooth road for Levik’s Jewelers. Coming to Los Angeles from another country without knowing a single soul in the jewelry business or having a customer base, we had to build our business all over again from the ground up by creating relationships with both new customers and people in the jewelry industry. This was all done without us being proficient in the language of this country, but we persevered and grew our business into what it is now. Today, we have grown into a well-known jewelry store in the area that’s unique pieces and quality customer service are loved by all our customers. We truly achieved the American dream.

So, let’s switch gears a bit and go into the Levik’s Jewelers story. Tell us more about the business.
Levik’s Jewelers prides itself on carrying beautiful, high quality jewelry and watches that are unique compared to what one would find at retail jewelry chain stores. We carry 14K and 18K gold and diamond pieces that are designed and created in Los Angeles, as well as some hand Italian made imported pieces. Our selection of jewelry includes a range styles including contemporary, art deco, antique, belle epoque, and modern minimalist. Because Levik’s jewelry is created in LA, the store also offers clients the opportunity to design their own custom jewelry using GIA and EGL certified loose diamonds, with the assistance of a design team. This is what makes us unique and different from typical franchised retail jewelry stores. Additionally, with a large selection of designer watches including Gucci, Versace, Fendi, Salvatore Ferragamo, and Tissot, clients are sure to find the perfect piece at Levik’s. At Levik’s Jewelers, our promise to our customers is to not only bring them jewelry of exceptional quality, but also to provide exceptional customer service. We strive to make our store a friendly and helpful place where you can have an amazing jewelry buying experience.

Has luck played a meaningful role in your life and business?
We are fortunate enough to have some luck factor into our business’ success with the rapid word of mouth we receive from our customers. Our customer base grew from the word of mouth of our loyal customers and that word of mouth has fortunately reached to many people from different walks of life. Whether they are business owners, industry musicians, or community leaders, our customers are our lifeblood and we feel lucky to have reached so many of them. We only hope to continue to reach new customers and show them what Levik’s is all about.


  • Watches from $300-$10,000
  • Jewelry from $500-$100,000

Contact Info:

Image Credit:
SA Photography-Seto Asatourian

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