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Meet Amani Roberts of The Amani Experience in Redondo Beach

Today we’d like to introduce you to Amani Roberts.

Thanks for sharing your story with us Amani. So, let’s start at the beginning and we can move on from there.
In 1995, I went to a club in downtown Washington, DC called “Quigleys”. The DJ playing at the club was DJ Biz Markie. His show that night was amazing and it was at that time that I decided that I wanted to be a DJ. Initially, I put off my desire to pursue a DJ career and followed the traditional path of corporate America. I moved to many large cities throughout the United States while working my way up the corporate ladder. In 2008, I finally decided to pursue my dream of being a DJ. Since that time, I have performed all across the world and grown my DJ career larger than I ever imagined. I have met amazing people and had the chance to work and partner with some very talented individuals.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road has been full of numerous obstacles and potholes. Close friends and family doubted my desire and decision to pursue my DJ career full-time as they didn’t realize how serious a career this could be. I attended Scratch Academy two times to further my DJ education. The school was extremely challenging and I am very proud that I persevered and graduated both times. Growing my business has been challenging as well. There have been numerous programs and “gigs” I would have love to get hired for, but for some reason it didn’t end up happening. Hearing “no” is never easy, but I learned that you have to accept it and keep moving forward. Finally, just practicing consistently and working on my craft is not easy. There are many late nights and frustration as I work to improve my skills. I think the key is to never give up.

Please tell us about The Amani Experience.
The Amani Experience is a boutique DJ agency that provides music at events all over the world. We specialize in corporate events, weddings, private parties, and experiential events. We are known for having high-quality DJ’s with extensive experience, premier music selection and flawless mixing skills. As a company, I am most proud of the fact that we are able to make musical memories for clients on a consistent basis while also having an amazing team of DJ’s to work with. The one feature that sets our company apart from others is the skill level of our DJ’s. In a world where there is countless options, our DJ’s skill level is hard to match.

If you had to go back in time and start over, would you have done anything differently?
The one thing I would do differently is just start my company earlier. That’s it.

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