Connect
To Top

Meet Alexis Hyde of soft.core.la in Los Angeles

Today we’d like to introduce you to Alexis Hyde.

Alexis, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m originally from Austin, Texas and didn’t have much exposure to the art world outside of the traditional sight-seeing when I visited Europe or New York. My original passion is Physics and when I was recruited to study that in Santa Barbara I thought my future was set. However, the misogyny inherent in the STEM fields (at the time, although I hear it’s still an issue) was boring and not something I was interested in engaging with for the rest of my education or career. I was taking a break and studying in London when I was first confronted with contemporary art in a real way at the Saatchi Gallery. This was the first time I really considered there might be something else for me out there. At the last minute, I pursued a degree in Art History and decided that the open landscape of Los Angeles was for me. Los Angeles represented for me and many others before and after me, a place where dreams can come true, a place free from the constraints of pre-determined or mandatory paths for your creative pursuits.

My first job, like so many other LA art worlders, was at Ace Gallery on Wilshire. There, I received a crash course in everything from contemporary art, running a gallery and mounting incredibly astounding shows. From there, I worked for architects, artists, designers, and more in studio and project managing rolls while also pursuing my writing and curating on the side. Most recently, I was the Director of the Museum of Broken Relationships while it was on Hollywood Blvd, and now in addition to other consulting work, I am Co-Curator of Soft. Core.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The art world has a lot of large personalities and opinions and while sometimes that is the most fun part, it can also be difficult to navigate. Also, the unending pursuit of funding and budgets and convincing people that your esoteric vision for “fill in the blank” is worth it, can be tiring.

So let’s switch gears a bit and go into the soft.core.la story. Tell us more about the business.
Soft. Core. is a platform to get artists out, meeting each other, and shown to new eyeballs and hopefully collections! A lot of artists don’t have the network or infrastructure to show their work or get it out. By putting on our pop-up group shows we are making introductions on so many levels that will hopefully create more support for the long run for the individuals and Los Angeles as a whole.

Has luck played a meaningful role in your life and business?
What’s the quote? “Luck is what happens when preparation meets opportunity”? This is the role of luck, I’m diligently prepared.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in