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Meet Alex Ziabko of Cultiv8 in Glendale

Today we’d like to introduce you to Alex Ziabko.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
My career in music began as an artist. At a young age, I taught myself guitar and started writing my own songs; I would play acoustic shows wherever and whenever I could, and I felt a genuine sense of joy in music. Even early on, I recognized myself as a self-starter and I knew that my goals would require hard work and determination. None of that intimidated me, however, but rather it fueled and inspired me.

Later on, I decided to drop out of college and start a band against the wishes of my family. We wrote and recorded all of our own music and toured around America. Before my own eyes, I witnessed our fanbase growing organically show after show. We didn’t have a manager at the time, so it was natural for me, as the front man, to take over many of the logistical responsibilities such as booking tours, securing press, organizing photoshoots, the whole nine yards. Not only was I enjoying my time on stage, but this part of the process equally excited and enticed me. Serving as the band’s representative led me to meet many talented creatives, including other artists, writers, and managers. I was introduced to Rob Allen, a prominent urban songwriter with cuts along the likes of Rihanna, Chris Brown, and more. Meeting Rob led me to reevaluate my position in music and I decided to leave my band and move to Los Angeles. I wanted to be a manager and, like being a front man, I knew it was going to take years of hard work, blood, sweat, and tears. Within a few months of representing Rob, I procured him a publishing deal which served as the start to my career in management.

After several years as an independent manager, I was offered a position at Milk & Honey, a new management entity started by my friend Lucas Keller. Working alongside Lucas, I was constantly learning from him and was encouraged by his tenacity. I spent three years with him, and together, we built something that I was incredibly proud of. No matter how big or small my ideas were, he listened always; this is a trait that I apply to my own work-ethic today.

But of course, being the person I am, my goals evolved and I dreamed of starting my own company. It was a difficult decision to leave Milk & Honey, but the opportunity ahead of me seemed too promising to pass up. I knew I was ready to step out on my own, and once again, I took a leap.

Today, my company CULTIV8 represents talents such as Greyson Chance (AWAL), Sofi de la Torre (Pulse Music), and producer/artist Fabian Mazur (Red Bull).

As an individual who is sincerely moved and uplifted by music and the creative process, I seek to establish a connection with my clients that feels true, honest, and transparent. We work together through common goals, and in many ways, I view my job as being the executor of getting my artists’ creative vision out to the masses. I’ve been in nearly every position in this industry and don’t plan on stopping anytime soon. If I could pass on any words of wisdom to aspiring managers out there, I would say stay sharp, stay motivated, be humbled, and never quit.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of the biggest challenges as an artist manager is knowing when to separate creativity and business. It’s easy to get wrapped up in the artist’s creative side of things but you have to be able to switch back to a business mindset and make important decision that won’t hinder the artist’s vision.

Cultiv8 – what should we know? What do you do best? What sets you apart from others?
I’m an independent artist manager who truly believes in talent and letting artists stay true to themselves. I can never support fabrication, I believe that authenticity connects artists to fans on the strongest level.

I’m most proud of being a vehicle to help my artists obtain their goals. I speak to my artists every single day, sometimes for hours. There is no greater feeling than setting a goal, aligning yourself with their vision and accomplishing that goal, it always reminds why I do this for a living.

What is “success” or “successful” for you?
Doing what you love, it’s that simple. I have a genuine love and respect for music and the art behind it. I’m fortunate enough to do what I love for a living, that’s success to me.

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