Today we’d like to introduce you to Krizia Flores.
Krizia, please share your story with us. How did you get to where you are today?
Concrete Geometric sort of started off as an accident. I have always been into photography and plants, a few years ago, I wanted to expand my portfolio into product photography but was too shy to ask any makers for their products. I had a concrete DIY pinned somewhere because I had been wanting to make some pots for my plants. I made some geometric forms and shot them. I was really inspired by architecture, minimalism, and geometric art at the time. When I posted them, a friend thought they were for sale and showed them to a store in Silverlake. Within a few weeks, I was started to produce more and ended up creating a web store for my objects.
Soon after, I was reached out by different retail stores and began doing nearby craft shows. Design Milk reached out to be a part of a design trade show, which was really helpful to the brand. It felt like it made Concrete Geometric an official design studio. Nobody really had these types of planters in the market at the time, so they were doing really well.
We’ve had our product in West Elm, Urban Outfitters, MOCA and many shops around the US. We have also exhibited in a few design festivals including Canada, LA, NY, and Paris. I ended up leaving my full-time job to pursue Concrete Geometric as my full-time work. We have now collaborated with some incredible artist like Olympian medalist Shaun White, the Mayor of LA’s non-profit LA Originals, and Converse Shoes.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say there are definitely some challenges with creating a business. I didn’t have many mentors or people to reach out to. Many of the things I learned I just spent time researching. I think it helped that I had a photo background for marketing purposes. I was able to at least get the visual part of my brand going. For me, I struggle a lot with the business side of things. What I highly suggest for other young women starting out is if you’re not very business savvy take a course or a quick class, maybe find a mentor that can guide you. This will just make such a difference. This works the other way around too. If you’re not great at producing the content you’d like to put out find someone that can help you either for trade of the product or for advice.
Please tell us about Concrete Geometric.
What I love most about my work is the challenge of having an idea in my mind and producing it to create a physical object. I have been reached out a lot more recently to do commission work for special projects. My favorites are always the ones that have organizations tied to them to give back to communities. One of them was from Converse shoes, they gave us and a few other artists a pair of shoes to customize into whatever we wanted. I had never casted a shoe, had no idea how to cast a shoe, but I knew this is what I wanted to challenge myself. Countless tutorials later, I casted my first pair of Converse. The shoes were auctioned off and all funds went to charity. This is one of my favorite projects to date. I think what sets me apart from other concrete makers is the ability to create something that you didn’t quite think that could be created from a medium like concrete.
Are there any apps, books, podcasts or other resources that you’ve benefited from using?
Yes, I definitely listen to a few podcasts, Girlboss, Second Life, Design, etc. Books – Girlsboss was a good one, Steal Like an Artist, Motivation for Creative People.
- Workshops start at $60
- Small Items start at $20
- Large planters start at $60
- Custom works start at $200
- Website: www.ConcreteGeometric.com
- Email: firstname.lastname@example.org
- Instagram: https://instagram.com/concretegeometric
- Facebook: https://www.facebook.com/ConcreteGeometric/
- Other: https://www.youtube.com/channel/UCueY_agFgBe5AfB87VzBIFQ
Concrete Geometric, Krizia Flores