Today we’d like to introduce you to Evan Noel Cheurfa.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I am the proud owner of Myomi Skin, my skincare business I started in July of 2020- handmaking organic whipped shea butter. Finding my way to this point in my life and career was a tumultuous ride, but a necessary one. In 2012, I graduated from UC Irvine with my BA in Film and Media studies and quickly moved to Los Angeles to intern for Entertainment Tonight, an entertainment news television show, while I began my master’s program in Telecommunications at Cal State Los Angeles.
Toward the end of my program, I began dating my now-husband, and upon my 2014 graduation, I decided to take some time off to travel with him for his career as a stunt performer and fight choreographer for films. This was a major move for me and where my story of finding my place in the professional world really began. We have built a wonderful life together, marrying in March of 2017, having our first daughter in August 2018 and our second in June 2020. Being a wife and a mother are fulfilling roles but were never fulfilling enough. I used to be fearful of what people might think of me for saying this, but I now embrace it and own it with pride. I have always wanted to be a career woman, to wake up each day and direct my energy toward work that is not only important to me but that I am good at. Having children only drove me to want more for myself. Admittedly, I held a lot of regret for not having established myself as a professional sooner; and seeing my peers excel in their professions made me realize I was missing out on my purpose. Immediately after having my youngest daughter, I hit the ground running with Myomi Skin and never looked back. My business has brought me the fulfillment I have longed for, transformed my work ethic, and taught me a lot about the woman I want to be. Starting a business during a pandemic left me in a pool of unknowns. There is never a guarantee for success, and I can only control the time and work I put in. I have taken my business from LA farmer’s markets to reaching almost 1000 e-commerce sales. Thinking back on the process of bringing Myomi Skin to life, I sincerely enjoyed every piece of the puzzle. From developing and perfecting my product, finding secure and affordable packaging, having flawless product images, and maintaining a consistent business social media presence – there was joy in each element. I am a one-woman show.
I have been running my business from home, solely by myself for the last seven months while raising my babies, much of the time without my husband because of his demanding work schedule. This work dynamic has forced me to reevaluate what it means to be organized and I quickly learned that time management is the key to success. I surprise myself each day with what I can do with two babies in tow. Creating a system that works for me is essential; because while I want success with Myomi Skin, I also want to feel accomplished as a mother, giving my babies the attention they deserve. In February, I will be expanding my product line, creating a face oil to heal dry skin, promote radiance, and lock in moisture. Already having a successful product has given me the confidence to move forward with my face oil, certain it will do well. My plate is full – but I like it this way. I am relishing in these moments of growth, speaking all that I want into existence, and putting the work in to see that my goals come to fruition.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Identifying business beginner problems and quickly solving them stressed me out quite a bit. When I first began shipping out jars, they were glass and were in bubble wrapped envelopes. A few people received cracked or smashed jars and I needed to find reliable boxes and ultimately switched to plastic but aesthetically pleasing jars. Starting Myomi Skin in the summer was a challenge as well, with temperatures well over 100 degrees. Shea butter melts when heated but revives itself in room temperature or colder environments. Having each jar pressure sealed became a must and perfecting my packaging solved all problems.
We’ve been impressed with Myomi Skin, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I manage my skincare business from home, handmaking organic whipped shea butter, giving the customer the option to have unscented whipped shea butter or infused with one of the five essential oils that I offer. I am so proud of how effective my product is. Dry skin is no match for my shea butter. My reviews are raving and I am very happy to see so many returning customers. I put my heart and soul into my business and products. I use it on myself and my children, morning and night, and I love how gentle it is on my infant’s skin. I believe we should use products with as few ingredients as possible, no matter our age. I promise to uphold ingredient simplicity as my product line continues to expand.
How do you think about happiness?
1. Waking up healthy and capable, first as foremost. The pandemic has put health and wellness into a new perspective for me. 2. My family; my children, my husband, parents, siblings, and close friends. I am grateful to have them. 3. Time to myself. I am a wreck without this. I deserve it and I make sure I get it.
- 4oz jars of Myomi Skin whipped shea butter are $12
- 2oz Myomi Skin face oil coming in February will sell for $25
- Email: email@example.com
- Website: https://www.etsy.com/shop/Myomiskinbyevannoel
- Instagram: https://www.instagram.com/myomiskin/
All photos are taken by Chauntice Green.