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Exploring Life & Business with Jonathan Spica of West Coast Design

Today we’d like to introduce you to Jonathan Spica.

Hi Jonathan, so excited to have you with us today. What can you tell us about your story?
As a child, I was very interested in how things worked. Like most boys, the operation and how things are put together were very intriguing. My father was an engineer, and together we built our family log cabin. That was my first exposure to working on electrical and plumbing. In my teenage years, I had side jobs: installing alarm systems and tiles, pouring concrete, and other construction projects. I was very comfortable building, but I also really enjoyed art. Though when it came to choosing a major in college, I decided to pursue Engineering at the University of Delaware.

I did not set any intentions to do anything finance-related, but a year upon graduation, I ended up in real estate finance. I started my own business and became the CEO of a startup company, which is now known as Coast to Coast Mortgage. I put engineering to the backburner, but when the 2008 recession hit, my business was impacted. As a result, we downsized and I found more time to tap into my curiosity for creativity. I started designing, working on construction projects, and building again. At the same time, I bought and sold real estate. In 2016, I created West Coast Design without knowing that I was birthing another company. I started remodeling some of my own properties which enabled me to mesh my engineering and creative side. Two years later, I began to invest and flip homes and that’s how I started yet another company. West Coast Fix and Flip was born out of the opportunity I had to work on total remodels and building from the ground up. I had to dig deep and was reeled back into my engineering roots and love for design. I really enjoy designing and engineering homes, just like I had done as a child. That’s what I am focused on right now.

I am excited about taking old spaces and rehabbing them into brand-new designed spaces that are purposeful and beautiful. I want to design an existing space and make it better than it was before.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’m a “glass three quarters full guy”. I am very optimistic. I always try to see the good in every situation. Because of my perspective, it’s been smooth sailing. I’ve been extremely blessed, but it’s because I handle stress extremely well. When things go sideways, I don’t let myself get too worked up. I believe everything happens for a reason and it’s up to me to figure it out. I take the approach of trying to understand how these situations benefit me. I approach life with a very positive attitude.

Life throws you curveballs, but you never know what will come your way. I believe we have to be able to adjust and evolve. The 2008 recession was a really interesting time for me. Luckily, Coast to Coast Mortgage didn’t go out of business. Instead, we had to adjust by downsizing. We managed to move forward.

When I first started my company, I had a partner for the first four years until he decided to split off. We complimented one another and worked well as a team. It was really stressful when we parted ways because I wasn’t prepared. I wasn’t seasoned and felt like I was barely starting my career. I had just gotten married, my wife was pregnant, and suddenly I was left to figure out how to run the business alone. Naturally, in business partnerships, the work is divided based on skills and experience. I wasn’t involved in certain areas and I quickly had to learn. It was the first time that I really questioned whether I was able to do any of this! Eventually, I figured it out. This experience taught me the importance of finding good people. Hire people that you can rely on and that possess a skill set different from your own.

Appreciate you sharing that. What should we know about West Coast Design?
I am the CEO and Founder of several businesses that are all part of the West Coast Investment Group. The business that I am most focused on these days, which I am sharing with you here is West Coast Design.

West Coast Design is my design and builds company that specializes in high-end designs and remodels. I took my design and engineering skills to help others bring their vision to life. I help create beautiful spaces that are functional, modern, and beautiful. West Coast Design is a one stop shop: engineering, design, and project management. We work on a range of projects from small remodels to a full gut.

West Coast Design specializes in the attention to detail. I am personally involved in every project that we take on. I am really good at making decisions, and I am able to flex to all the changes that take place when a project has already broken ground. As we all know, projects never go as planned, but I have the ability to make changes immediately. I am able to find solutions that are also beautiful and functional. I am also very focused on how things are put together. I think about the big picture and obsess over all the small details that most people overlook. Everything is planned and nothing is designed by accident.

I am most proud of the work and designs that I create. I want my clients to feel like they have put in their 2 cents and stamp on the project. I want them to sit back and look at the finished product, and say “I love it! It’s amazing and I am proud of this creation”. I want them to feel that I listened to their ideas and they were the ones who created this beautiful space. Together we brought it to life. I appreciate and admire beauty, but I get the most joy when my clients are excited and proud of it too. I want them to see that we brought new life and took things to the next level! Most importantly, I deliver projects in a timely manner, within budget, and provide a beautiful end product!

Can you talk to us a bit about the role of luck?
I am so lucky that I was born in the United States! I have great parents and role models. My family is my everything and every day I am reminded of how very fortunate I am. There is such a thing as luck, but it’s more about the decisions that we make. I had a lot of things that could have gone the wrong way. I grew up in Oakland, California which is known for being a rough neighborhood with lots of crime and violence. I made a lot of tough decisions that helped shape the trajectory of my life. I made it a point to stay out of trouble, played sports, and went to college. It was very difficult, but it helped that I surrounded myself with positive people, good influences, and was raised in the Catholic faith and was taught to respect and help others.

As an engineer, I try to make the best decision through data and logic. I am very calculated. This applies to everything. Everything I do is very thought out in my life and my business.

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