Today we’d like to introduce you to Ben Loiz.
Hi Ben, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
When I began as a designer, I was a “jack of all trades.” This is often the case at the start when you’re exploring the field and taking whatever work comes your way. It was helpful in the sense that it expanded my creative toolkit and showed me what kind of work I did not want to pursue.
One day, I met with a long-time friend and showed him some of my work. He responded bluntly, “You need to focus on branding. It’s your best work.” When he said this, I realized branding is also the work I enjoy doing the most and where I can offer the most value to my clients.
From then on, I incorporated the wide range of skills I had developed into my focus on branding. Today my studio doesn’t get calls for animation or website work, but I certainly design animations or websites as part of larger brand identity.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It hasn’t been an easy path, but it has been an enjoyable and even educational one. Often times I’m faced with challenges that I don’t have answers for, which forces me to learn something new.
There are always challenges in life and business but it’s important not to let them weigh you down for too long. Instead let them become the fuel that motivates you to learn, reinvent and grow.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business?
My studio partners with purposeful brands that seek to make a positive impact in their communities. In short, I help brands clarify the heart of their mission and find a visual expression to match.
For new businesses, this might begin with consulting and brand naming all the way through to logo and identity design. For more established companies who identify aspects about themselves that no longer serve their vision, it might mean rebranding. These projects might also include workshops, brand usage guidelines, and a full implementation of their new identities.
For new and long-standing businesses alike, it’s important to me to maintain a long-term view and to nurture trusted relationships with client partners over time. Through collaboration, my studio supports the growing needs of my clients, which benefits us both.
What makes you happy and why?
Doing good and sharing with others. Along with client partnerships, I serve in an advisory role for the Arts and Graphic Design program at a local high school here in L.A. I also participate in college-level portfolio reviews and coach creatives.
These activities have the power to turn your attention away from yourself to the needs of others, to share in their growth, and to help them reach their potential. I find this rewarding on both a professional and personal level.
Kyle DeSean Johnson