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Exploring Life & Business with Jane Fernando of Stupid Kitsch

Today we’d like to introduce you to Jane Fernando.

Jane, we appreciate you taking the time to share your story with us today. Where does your story begin?
I always wanted to have my own business but couldn’t figure out how to get started. I had jobs that kept me afloat but didn’t feel like my career was moving fast enough for my liking. After being fired from a job I absolutely hated in 2019 and landing a temporary position after several grueling months of job hunting, I knew I didn’t want to leave my future for someone else to decide. Having nothing but time on my hands in the midst of the pandemic, I decided to just go for it. I did my research, got advice from friends and put in the work to get my business off the ground. I’ve now been operating my website for a little over six months and recently started doing local popups – grinding it out to grow my business.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As a one-woman show, there have been challenges trying to balance all the hats required to run a business, not to mention working with very little capital to invest in growth. An issue I’m currently struggling with is growing my website traffic. Without an ad budget, I rely on word of mouth and networking with influencers. Things haven’t been easy, but I am grateful for an amazing network of friends who provide moral support, help spread my business through word of mouth, and provide me with amazing networking opportunities.

As you know, we’re big fans of Stupid Kitsch. For our readers who might not be as familiar what can you tell them about the brand?
Stupid Kitsch is a curated online shop of quirky clothing and accessories made by small businesses owned by women, minorities and members of the LGBTQ+ community. Every item we carry makes a statement visually and sometimes literally!

It’s not just our unique aesthetic that sets us apart, it’s knowing that when you shop Stupid Kitsch, you’re supporting real people, artists and creators, and not a faceless corporation.

Let’s talk about our city – what do you love? What do you not love?
I have lived in LA County my entire life. I love the diversity of its people, geography, and its art and culture. There’s no shortage of places and spaces to venture and explore. But, as the cost of living continues to rise, there is a widening divide of wealth that is not just apparent in the city but all throughout the country. LA is such an amazing place to live, but I want to see our people thrive. Sadly, lots of longtime LA natives are being forced out due to a variety of factors, cost being major contributor.


  • Pins from $7 and up
  • Jewelry from $6 and up
  • Shirts from $20 and up
  • Hair accessories $5 and up

Contact Info:

Image Credits
Robbie Joseph

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